You shouldn’t judge a book by its cover. Unfortunately, the same cannot be said for marketing emails. Email subject lines can actually determine whether consumers open your email – consumers often make a snap decision whether to open the email or delete it.
Your subject line is one of the first things recipients see, so it’s important you make an excellent first impression.
The success of your email marketing all begins with your subject line – it plays a huge part on whether or not all your engaging content in the email will be seen.
In this article, we will be sharing our best advice, so you can write your own engaging subject lines that increase your open rates.
6 Top Tips for Writing Email Subject Lines
Creating a sense of urgency can compel recipients to act (click on your email).
While we do recommend communicating immediate action – it should be used in moderation. Don’t over do it – because there may be a situation in the future where you do really need your recipients to open your email.
Don’t be like the boy who cried wolf – but encouraging consumers to act immediately may boost your open rates if used cautiously.
2. Keep it Short
How good is a subject line if consumers can’t read all of it? Ensure your subject lines are not cut off due to lack of space – 4 to 8 words should suffice.
Play around with the length of your subject line through A/B testing. Learn more, “A/B Testing for Email Campaigns”.
3. Offer an Incentive
Do you have an irresistible offer your recipients would hate to miss? Mention it in the subject line.
We’re much more inclined to open an email if we get free stuff or a good discount, just think about your own experiences.
4. Trigger Intrigue
Try being mysterious and trigger our natural interest and how nosey we all are.
Something like, “You won’t regret clicking on this email” will pique consumers curiosity and encourage them to click. Or maybe a question, “Are you looking for ….”
Like creating a sense of urgency in your email subject lines, there’s a line you shouldn’t cross. Don’t be so obscure that it appears spammy.
5. Make it Personal
Including the recipient’s name in the subject line may help to make sure your email doesn’t go unnoticed.
We’re not short of distractions – and it’s unlikely your email is the only one in a consumer’s inbox. Make your email a priority – whether it be with a deadline, the date of an event or a final reminder.
We encourage you to spend a little more time creating your email subject lines – hopefully they will increase your open rates, help you stay clear of the spam folder and get your message delivered to your target audience. Good luck!
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