A Simple Guide to ‘Legitimate Interests’ and Marketing Following on from my previous blog post, “What Does GDPR Mean for Marketing?” it’s important that marketers know how to use legitimate interests for marketing purposes. After GDPR has come in to effect on the 25th May 2018, marketers will need to adapt their practises to comply with the new privacy rights for individuals and understand what is considered as lawful grounds for processing personal information. I’ll

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It’s Time to Rethink Your Marketing Strategies under GDPR If you’re a marketer or a business owner, by now you must be aware of GDPR (The General Data Protection Regulation). If you aren’t, you need to check out our blog posts right away. Here’s what you might have missed so far; Getting Started with GDPR Are You Ready for GDPR? 6 Steps to Prepare Your Business for GDPR GDPR will likely affect the way marketers

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How to Prepare Your Business for GDPR GDPR will put consumers in full control, and businesses will have to comply with the regulations from the 25th May 2018. If your business is complying fully with the current Data Protection ACT, DPA, then you’re already along the right lines. Many of GDPR’s key principles are almost identical to our current legislation, with a few additional components. So, if you’ve been following the current regulations, as you

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