Competitor Brand Bidding

Should You Invest in Competitor Brand Bidding? Competitor brand bidding – healthy competition, a smart business step or a dangerous move? Take a look as we detail both sides of the story. Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a

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Google Ads Myths

Debunking Google Ads Myths If you’ve never used Google Ads to generate traffic to your website, what’s holding you back? Do you fear the investment is not worth it? That it will cost an arm and a leg? Don’t be afraid of Google Ads – we’re going to be busting some common Google Ads myths. If you search for information on Google Ads online, it’s likely you’ll come across conflicting opinions about the platform as

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PPC Reporting Software

Why You Should Be Using PPC Reporting Software Reporting on PPC campaigns can be a lengthy task for many businesses. You may visit your Google Ads account with a certain intention (like looking at your ad spend) but quickly become lost in the plethora of metrics and end up stuck looking at the wrong data, wasting important time. Spreadsheets can be great for reporting. Particularly for tracking basic metrics and return on investment. But as

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Google Ads Budget

“How Much Should My Google Ads Budget Be?” The answer to this question can be extremely varied. Take a look at our blog post as we detail some of the key considerations your businesses should be taking to decide how much money to put into your Google Ads budget. As the old saying goes, you have to spend money to make money. In pay-per-click marketing, your monthly and annual budget is a huge factor of

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Common Keyword Research Mistakes

Keyword Research Mistakes You Should Avoid Are your PPC campaigns falling victim to common keyword research mistakes? Take a look as we detail the simple but costly errors your business could be making. One of the first steps in any paid advertising strategy is keyword research. It can seem really simple to do at first. You find a keyword tool (like Google Keyword Planner) and you enter in search terms you think your target audience

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Understanding the Basics of Remarketing Lists for Search Ads With the increasing personalisation of paid advertising, remarketing methods are becoming more popular and more important for businesses to reach their target audience. Display ads are usually the go-to method for remarketing past website visitors. Remarketing Lists for Search Ads are still overlooked and underused. In this guide, we will be detailing everything you need to know about Remarketing Lists for Search Ads, including what they

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Google Ad Rank

What You Need to Know About Google’s Ad Rank It can be frustrating when you’re investing money into your Google Ads Campaigns and your ad ranking is lower than you expect it to be. But how can you improve your Google Ad rank? If you notice that any of your ads have a low Ad Rank, you may struggle to uncover exactly why it’s low and what can be done to improve it. Your Ad

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Right Audience on The Google Display Network

How to Target the Right Audience on The Google Display Network Unlike ads on the Google Search Network, display ads are not delivered to people who are actively looking for something. Instead, they’re placed on websites, apps and other platforms to distract users from their current activity and draw their attention to the ad. What is the Google Display Network? Just like Google Ads, the Google Display Network is designed to help your advertisements reach

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Location Targeting on Google

The Fundamentals of Location Targeting on Google Essentially, location targeting on Google is crucial if you want to get the most of your ad spend and avoid wasting your budget. By the end of this guide, you will know: 1. How location targeting on Google works2. 3 top tips for your location targeting3. How to improve your targeting with local extensions4. How Different Gravy Digital can better your campaigns It’s very unlikely that your ads

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Google Ads Mistakes

8 Costly Google Ads Mistakes Businesses are always on the look out to get the most out of their advertising budget. Google Ads is a popular (and very effective) platform to drive targeted clicks to a landing page and transforming the clicks into conversions. But there are a number of Google Ads features that can really hinder the performance of a campaign and waste the ad spend. Are your Google Ads campaign getting the results

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