Native Advertising

Getting Started with Native Advertising Native advertising provides brands with a new way to get their marketing content in front of their audience. Content is a key part of day-to-day life. From the moment we wake up to the moment we go to sleep, we consume new articles, social media posts, photos and videos. In fact, consumers spend 9 hours, 38 minutes devouring media a day. With so much content in our lives, consumers are

Read more 0

Alternative PPC Platforms

Reach Your Audience with Alternative PPC Platforms to Google Ads Take a look as we detail the 11 alternative or additional PPC platforms to Google Ads that businesses can use to capture their audience’s attention. When it comes to running a PPC campaign (paid search) the first platform that comes to mind is Google Ads. We all know that Google dominates the paid advertising industry – with Google accounting for 31.1% of worldwide ad spend.

Read more 0

Amazon Ads

Beginner’s Guide to Amazon Ads It’s hard to resist the convenience of Amazon – whether you’re buying clothes, cleaning supplies or random appliances. Even if you’re not an Amazon user, your target audience likely are. Each month more than 197 million people across the world visit Amazon (which is more than the entire population of Russia). With so many people using Amazon’s platform, it begs the question why your business is not implementing Amazon Ads

Read more 1

Google Market Finder

Learning the Basics of Google Market Finder Looking to reach new markets and expand your business across the globe with Google Ads? Market Finder is the ultimate platform for brands to find potential customers abroad. 3.7 billion people around the world are online. For businesses big and small, there’s the opportunity to reach new customers across the globe through Google Ads. What Is Google Ads? Google Ads is a pay-per-click (PPC) advertising platform. Through Google

Read more 0

Competitor Brand Bidding

Should You Invest in Competitor Brand Bidding? Competitor brand bidding – healthy competition, a smart business step or a dangerous move? Take a look as we detail both sides of the story. Competitor brand bidding is perfectly acceptable according to Google Ads (and legal). Put plainly, competitor brand bidding is bidding on the brand terms of a competitor, so your ad appears on search results when their brand is entered by a user as a

Read more 0

Google Ads Myths

Debunking Google Ads Myths If you’ve never used Google Ads to generate traffic to your website, what’s holding you back? Do you fear the investment is not worth it? That it will cost an arm and a leg? Don’t be afraid of Google Ads – we’re going to be busting some common Google Ads myths. If you search for information on Google Ads online, it’s likely you’ll come across conflicting opinions about the platform as

Read more 0

PPC Reporting Software

Why You Should Be Using PPC Reporting Software Reporting on PPC campaigns can be a lengthy task for many businesses. You may visit your Google Ads account with a certain intention (like looking at your ad spend) but quickly become lost in the plethora of metrics and end up stuck looking at the wrong data, wasting important time. Spreadsheets can be great for reporting. Particularly for tracking basic metrics and return on investment. But as

Read more 0

Google Ads Budget

“How Much Should My Google Ads Budget Be?” The answer to this question can be extremely varied. Take a look at our blog post as we detail some of the key considerations your businesses should be taking to decide how much money to put into your Google Ads budget. As the old saying goes, you have to spend money to make money. In pay-per-click marketing, your monthly and annual budget is a huge factor of

Read more 0

Common Keyword Research Mistakes

Keyword Research Mistakes You Should Avoid Are your PPC campaigns falling victim to common keyword research mistakes? Take a look as we detail the simple but costly errors your business could be making. One of the first steps in any paid advertising strategy is keyword research. It can seem really simple to do at first. You find a keyword tool (like Google Keyword Planner) and you enter in search terms you think your target audience

Read more 1

Understanding the Basics of Remarketing Lists for Search Ads With the increasing personalisation of paid advertising, remarketing methods are becoming more popular and more important for businesses to reach their target audience. Display ads are usually the go-to method for remarketing past website visitors. Remarketing Lists for Search Ads are still overlooked and underused. In this guide, we will be detailing everything you need to know about Remarketing Lists for Search Ads, including what they

Read more 0