The Benefits of Google Analytics for Your Business The benefits of Google Analytics are unmissable; it gives you all the data about your website in one place. It’s a powerful web analytics tool that helps businesses assess their performance, establish new goals, drive traffic and have a greater understanding of their target audience. Google Analytics gathers all the data for you (once you’ve set it up); but it’s up to your business to take control

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Beginner’s Guide to Google Analytics Reports So, you’ve got all this insightful data at your fingertips. But what is it? Google Analytics Reports can look confusing if you don’t know what they mean. In this article, we’ll be covering the basics on how Google Analytics categorizes its data reports. By now you should know what Google Analytics is, how to install it and how to set your own business goals. If you don’t, you need

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Why Should I Set Goals with Google Analytics? Monitoring your page views and traffic is important, but it’s more important to discover how your website is progressing your business. You need to know the vital metrics; leads, newsletter signups, subscriptions and downloads. And more importantly, you need to track your metrics to measure your success. How do you do this? You set goals with Google Analytics and keep a close eye on your progress. Like

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