Right Keyword Matches

What Are The Different Keyword Match Types? When choosing the keywords for your PPC campaign on Google Ads, it’s important you pay attention to the match types you are choosing. The keywords you select can make or break your campaign – so it’s vital you pick the right ones. In today’s article, we will be detailing what match types are and what you should consider when selecting your own. If you’re unfamiliar with PPC campaigns,

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Your Guide to Creating Title Tags Powerful SEO is a mix of different features, one of which is your title tags. If you’re familiar with SEO, you’ll know that title tags are important to fully optimise your web pages. In today’s article, we will be covering: 1. What is a Title Tag? 2. How to Write Your Own Title Tags 3. Your Title Tag Checklist 1. What’s a Title Tag? It’s a HTML element that

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301 Redirects

Your Guide to 301 Redirects Discover the what, why and how of 301 redirects.   Forwarding your mail to your new address is crucial when you’re moving to a new house, it ensures that you don’t lose any important information. If you’re moving your website or a web page from one URL to another, it’s important your visitors are sent to your new place, which is called a 301 redirect. What’s a 301 Redirect? It’s

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URL Structure

Beginners Guide to Building a URL Structure As you know, first impressions really do matter. And your URL structure is often one of the first things consumers see on search engine result pages. Your URL structure is one of the most fundamental stages of SEO - it’s an important piece of the puzzle when it comes to creating a successful web page. By the end of this article, you will know: 1. What a URL

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Duplicate Content

Your Guide to Duplicate Content Time and time again we hear that websites shouldn’t have duplicate content. While many businesses know that their website shouldn’t have duplicate content, it’s often the case they don’t know what it is or how it implicates their website. Keep reading to find out exactly what duplicate content is, how it may affect your SEO and how you can fix the issue. What is Duplicate Content? Google Support offers a

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Right Keywords for SEO

How to Select the Right Keywords Choosing the right keywords is one of the most crucial steps in SEO. Choosing the right keywords has been a necessary step of both search engine optimisation (SEO) and paid adverting (PPC). Keywords are what consumers enter into search engines to find your products, services and answers to questions. But choosing the right keywords is not a simple task, search behaviour is always evolving, and it can be a

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Meta Descriptions

Beginner’s Guide to Meta Descriptions Optimised meta descriptions have a crucial role in getting search engine visitors to click on your links. Think of them as mini-ads, the better optimised they are the more you can influence consumer behaviour and raise your CTR. In this article, we’ll be covering: 1. What is a meta description? 2. Do meta descriptions impact SEO? 3. Our top tips for creating meta descriptions 1. What is a Meta Description?

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SEO

Take a Look as We Answer Popular Questions About SEO We’ll be covering the most common questions asked about SEO, so you can have a sound understanding of how it works. SEO can seem extremely confusing to outsiders. There are plenty of how-to guides out there produced by experts, but often they end up disagreeing with one another with biased opinions. And to make it worse, Google have a habit of changing their algorithm regularly

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Social Media for Customer Service

Beginner’s Guide to Social Media for Customer Service In today's article, we'll be looking at how businesses can use social media for customer service. Take on-board our tips and pay attention! We used to rely on word-of-mouth to make purchasing decisions. But with the development of technology, consumers often turn to social media to find answers to their queries, discover more about a brand and aid with the purchasing decision. We used to ask a

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Hosting Provider

Why Your Hosting Provider Has to be SEO-Friendly Using a reliable, SEO-friendly hosting service is one of the first things businesses have to worry about when launching their website. A hosting service can impact a website’s development, page ranking on search results and the overall performance of a website. What’s a Hosting Provider? It’s the company that provides the services required for your website or web page to be accessible on the internet. Websites are

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