Spam Trigger Words

Popular Spam Trigger Words to Help Your Email Campaigns Why are your campaigns getting tied up in spam filters? It could be because the words you are using in the subject line are spam trigger words. Your subject line can often make or break your campaign? Is it too pushy? Is it too vague? Too short? Too long? Is it engaging? Once you’ve decided on a compelling subject line, the worrying doesn’t stop there. Will it

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Sending Email Newsletters

Beginner’s Guide to Sending Email Newsletters With the rise of artificial intelligence, messenger chatbots, virtual reality and SMS marketing, it can sometimes seem like traditional forms of marketing, like email newsletters, aren’t worth the time or the hassle. Businesses are always looking for ways to stay “top-of-mind” for their target audience. And while sending email newsletters may not seem like the trendiest things to do, it’s an effective way to reach your audience and to

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Build Your Mailing List from Scratch

How to Build Your Mailing List from Scratch To build your mailing list from scratch, you need to find the answers to 3 questions: 1. Who do I want to signup to my mailing list? 2. Where can I collect the email addresses? 3. Why would someone subscribe to my mailing list? If your business is new and you’re looking to kick start your marketing campaigns, this guide is perfect for you. If you’ve been

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Email Subject Lines

How to Create Engaging Email Subject Lines You shouldn’t judge a book by its cover. Unfortunately, the same cannot be said for marketing emails. Email subject lines can actually determine whether consumers open your email - consumers often make a snap decision whether to open the email or delete it. Your subject line is one of the first things recipients see, so it’s important you make an excellent first impression. The success of your email

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A lot of the time when articles mention chatbots they comment how much better the use of a bot is compared to email marketing. Some experts are confident that communicating through a chatbot is a lot better than an email, but together they can boost sales and increase conversions. Businesses don’t have to abandon their email list to increase subscribers for their chatbot. The more ways you can reach your audience the better - chatbots

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Top Email Marketing Mistakes

Take a Look as We Explore the Top Email Marketing Mistakes If handled correctly, email marketing can be a very rewarding method for companies to generate leads, convert consumers into clients and boost the bottom line of their business. The correct approach to any email strategy begins with a thoughtful plan. However, businesses also need to avoid making typical email marketing mistakes that can potentially harm the success of their campaigns. In today’s article, we

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Can Your Business Really Afford to Ignore Email Analytics? Probably not. We can use data to track the success of almost anything, including email marketing campaigns. Data is the guide by which we make decisions and without the use of email analytics, businesses are going into their next campaign completely blind. It simply isn’t enough to just send email campaigns, you need to know if what you’re sending is successful and whether you’re meeting business

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Clean Your Mailing List

When did you last clean your mailing list? If you’re answer is you can’t remember (or maybe never), then you’re likely to be wasting resources and effort on marketing to people who couldn’t care less about your business. Cleaning your email list can significantly increase your deliverability, open rates and click-through-rate, CTR. The higher these metrics are, the more effective your email marketing campaign will be. You’ve worked hard to build up a list of

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Get More Email Subscribers

One of the first challenges with email marketing campaigns is how to get more email subscribers. Whilst it might be a lengthy process to building a database full of valuable recipients, it can be an effective way to grow sales and ROI. In fact, 73% of marketers rate email as the number one digital channel for ROI. No matter how successful your email marketing campaigns are, you will always get unsubscribers along the way. Which

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Email Marketing Frequency

When Is Your Email Marketing Frequency Too High? A common question asked by small businesses getting their marketing started is, “How often should I send marketing emails?”. Like most things in marketing, there isn’t a definitive answer. The best we can do is offer our advice to help you decide your email marketing frequency. One of the biggest challenges faced by businesses when planning email marketing campaigns is deciding how frequency to send content to

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