Facebook Pixel

Getting Started with Facebook Pixel If you advertise your business using Facebook ads – or if you’re thinking about doing so – then there’s one tool you should consider using, Facebook Pixel. Take a look as we explain all you need to know to get started with the analytics tool. What is Facebook Pixel? Facebook Pixel is an analytics tool that enables businesses to measure the effectiveness of their advertising by understanding the actions people

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Facebook Ads

The Advertising Options on Facebook Ads Manager Explained Facebook Ads Manager gives businesses the chance to engage users online. Whether you want to use video, images or words – or a mixture of all those styles – Facebook Ads has you covered. Facebook Ads supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two parts: what it looks like (the format) and where it will be displayed (the placement). So,

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Origins of the Hashtag

Origins of the Hashtag: How Did It Start on Twitter? Hashtags are used across the world, especially on the social media platform Twitter. But where did it all begin? What exactly are the origins of the hashtag? The concept of tagging social media groups and topics with a hashtag is credited to one man named Chris Messina. While running an internet consulting company in 2007, Chris had the idea of using hashtags on Twitter so

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Twitter Tips

Twitter Tips for Beginners Whether you’re starting a Twitter account from fresh or you’ve been tasked with the responsibility of growing an account for a reputable brand, it’s always good to brush up on your Twitter tips and tactics to make sure you’re a pro-tweeter. 1. Use Your Keywords To attract your target audience, include keywords in your tweets. As Twitter says, “Keyword targeting allows you to connect with users based on words and phrases

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Instagram Polls

What You Need to Know About Polls in Instagram Stories Are you struggling to get your target market to engage with you on Instagram? Are you looking for ways to get feedback without hassling your audience? Using Polls in Instagram Stories could be your golden ticket to engaging your audience. The feature is only available in Instagram Stories, so to use it you will need to create a story post. To learn more about Instagram

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Getting Started with Branded Hashtags Hashtags are everywhere, from social media posts to display advertisements. We even see hashtags outside of the digital world, like on billboards and plastered on the side of public transport. But have you ever thought of creating your own branded hashtag? Instead of using generic hashtags, it could be beneficial for you to create and promote your own branded hashtag to feature on your social media posts and marketing campaigns.

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Getting Started With the Facebook Boost Post Feature In this article, we will be detailing all you need to know about the Facebook boost post feature, including: - The benefits of boosting your Facebook posts - The key features to consider - Top tips to boost your own posts With the decline of organic reach on Facebook, are you really reaching enough of your target audience? The Facebook boost post feature can help you here

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Instagram Myths

Exposing Common Instagram Myths In this article, we will be dispelling common Instagram myths and providing you with the truth about using Instagram for business. Being one of the most popular, influential social media platforms in the world, Instagram is one of the greatest methods for businesses to conduct digital marketing. But even though there are over 25 million business profiles using Instagram, there are still many businesses who want to promote their business but

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Instagram Captions

How to Write Engaging Instagram Captions Take a look at our guide to writing perfect Instagram captions. Instagram for businesses is all about using high-quality photos to … - Get more followers - Generate engagement - Raise brand awareness - Find potential leads - Get sales - Raise revenue But your Instagram captions should not be an afterthought.  Your captions speak for your visual content, so what is it you want them to say? What

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Time to Post on Social Media

How You Can Find The Best Time to Post on Social Media There are countless research studies that detail the best time to post on social media. While they may be accurate – there often based on their own business or general industries. No business is the same. To truly discover the best time for YOU to post on social media, do your own research and gather your own insightful data. To deliver the best

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