Facebook Ads Aren't Working

Why Facebook Ads Aren’t Working Despite 3 million businesses actively advertising on Facebook, there are still many brands who try Facebook ads and fail to generate positive results and conversions. Now, 92% of marketers report that they are utilising Facebook advertising. With such a high level of competition (and potential), its vital businesses understand how to improve their efforts and identify where they may be going wrong. If your Facebook ads aren’t working and generating

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Hiring a Social Media Agency

Why You Should Consider Hiring a Social Media Agency to Handle Your Social Media Campaigns Today one of the biggest demands of every brand is to have an active social media presence. And a professional marketing agency can help ensure your business achieves the best results on social networks. Social media is no longer simple – businesses can’t just post the odd article or update online and expect to generate conversions, build brand awareness and

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LinkedIn Sponsored InMail

All You Need to Know about LinkedIn Sponsored InMail Have you ever thought about taking a different approach to engaging your audience? LinkedIn’s Sponsored InMail allows businesses to drive more leads and engage their audience by delivering personalised, private messages right into their LinkedIn inboxes. On LinkedIn, businesses can advertise their brand, product and services to over 575 million users. The social network is different to more casual social platforms like Facebook, Instagram and Twitter.

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Basics of Twitter Ads

Answering Your Top Questions About Twitter Ads With 500 million tweets sent per day, it can be easy for a brand’s marketing on twitter to go unnoticed by their target audience. Twitter ads are designed to help you connect with your audience, generate results that drive conversions, and add value to your business. Take a look as we answer the top basic questions about Twitter Ads How Am I Charged? Twitter ads run in an

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Social Media Advertising FAQs

Answering the Top Social Media Advertising FAQs Take a look as Different Gravy Digital answer social media advertising FA Qs. As social media marketing continues to grow and evolve, businesses often find themselves debating if advertising on social platforms is the route they should be going down. From understanding the different audiences on each platform to knowing which style of content performs the best, implementing an effective social media strategy can be a challenge. But

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Facebook Lookalike Audiences

Could Facebook Lookalike Audiences Help Your Business to Convert More People? Are you looking for a way to reach brand new people on Facebook? Enter Facebook lookalike audiences, an effective way to supercharge your social media advertising. A lookalike audience is a way to reach new people who are most likely to be interested in your business and most likely to convert because they are similar to your existing customer base. Not only are Facebook

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Facebook Pixel

Getting Started with Facebook Pixel If you advertise your business using Facebook ads – or if you’re thinking about doing so – then there’s one tool you should consider using, Facebook Pixel. Take a look as we explain all you need to know to get started with the analytics tool. What is Facebook Pixel? Facebook Pixel is an analytics tool that enables businesses to measure the effectiveness of their advertising by understanding the actions people

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Facebook Ads

The Advertising Options on Facebook Ads Manager Explained Facebook Ads Manager gives businesses the chance to engage users online. Whether you want to use video, images or words – or a mixture of all those styles – Facebook Ads has you covered. Facebook Ads supports multiple advertising types across Facebook, Instagram, Audience Network and Messenger. Each ad has two parts: what it looks like (the format) and where it will be displayed (the placement). So,

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Origins of the Hashtag

Origins of the Hashtag: How Did It Start on Twitter? Hashtags are used across the world, especially on the social media platform Twitter. But where did it all begin? What exactly are the origins of the hashtag? The concept of tagging social media groups and topics with a hashtag is credited to one man named Chris Messina. While running an internet consulting company in 2007, Chris had the idea of using hashtags on Twitter so

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Twitter Tips

Twitter Tips for Beginners Whether you’re starting a Twitter account from fresh or you’ve been tasked with the responsibility of growing an account for a reputable brand, it’s always good to brush up on your Twitter tips and tactics to make sure you’re a pro-tweeter. 1. Use Your Keywords To attract your target audience, include keywords in your tweets. As Twitter says, “Keyword targeting allows you to connect with users based on words and phrases

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