Getting Started with Branded Hashtags Hashtags are everywhere, from social media posts to display advertisements. We even see hashtags outside of the digital world, like on billboards and plastered on the side of public transport. But have you ever thought of creating your own branded hashtag? Instead of using generic hashtags, it could be beneficial for you to create and promote your own branded hashtag to feature on your social media posts and marketing campaigns.

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Getting Started With the Facebook Boost Post Feature In this article, we will be detailing all you need to know about the Facebook boost post feature, including: - The benefits of boosting your Facebook posts - The key features to consider - Top tips to boost your own posts With the decline of organic reach on Facebook, are you really reaching enough of your target audience? The Facebook boost post feature can help you here

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Instagram Myths

Exposing Common Instagram Myths In this article, we will be dispelling common Instagram myths and providing you with the truth about using Instagram for business. Being one of the most popular, influential social media platforms in the world, Instagram is one of the greatest methods for businesses to conduct digital marketing. But even though there are over 25 million business profiles using Instagram, there are still many businesses who want to promote their business but

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Instagram Captions

How to Write Engaging Instagram Captions Take a look at our guide to writing perfect Instagram captions. Instagram for businesses is all about using high-quality photos to … - Get more followers - Generate engagement - Raise brand awareness - Find potential leads - Get sales - Raise revenue But your Instagram captions should not be an afterthought.  Your captions speak for your visual content, so what is it you want them to say? What

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Time to Post on Social Media

How You Can Find The Best Time to Post on Social Media There are countless research studies that detail the best time to post on social media. While they may be accurate – there often based on their own business or general industries. No business is the same. To truly discover the best time for YOU to post on social media, do your own research and gather your own insightful data. To deliver the best

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Write Social Media Posts

How to Write Social Media Posts The way you write social media posts can affect your authority, reach and the success of your overall campaign. With more brands creating and sharing content on social media now more than ever, it’s becoming increasingly difficult for businesses to break through the noise and get their content noticed. Reaching your audience organically on social media is becoming increasingly difficult, particularly with the introduction of algorithms. Find out more:

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Could There Be a New Style of Facebook Ad? Facebook has announced that it is testing ads in search results. Tests will run in the social media platform’s primary search results and in market search results. Steve Carbone (link – twitter? If active), MediaCom (link) chief digital and investment officer, said, “It is also a good way to integrate search behaviors into Facebook, mimicking what Pinterest has already done successfully. That said, those platforms each

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Find Social Media Influencers

In this article, we’ll be detailing how you can find social media influencers for your industry and why your business needs them. What Are Social Media Influencers? An influencer is someone who has established credibility in a specific industry. Through social media platforms, they have access to a large audience with the power to persuade their audience to fulfil an action by virtue of their credibility and platform. Big names like Kylie Jenner or reality

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Apps for Instagram

Apps For Instagram To Grow Your Audience With 200 million monthly active users, it’s not enough for businesses to solely rely on basic filters and tools available directly within the Instagram app. There are plenty of apps for Instagram that can help you edit your photos, gain followers, find the best hashtags and schedule your posts. But with so many out there, a lot of the tools are not as helpful as you might think.

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Targeting on Facebook

Your Guide to Targeting on Facebook One of the top reasons why businesses fail with Facebook Ads is because they’re not targeting the right audience. In today’s article, we’ll be guiding you through targeting on Facebook and how to ensure you’re reaching the right audience. With 93% of social media advertisers using Facebook Ads, its one of the most popular ways to promote an ecommerce business. While Facebook may be one of the most profitable

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