Campaign Budget Optimisation

Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

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Brand Safety Certification

Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of

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Google

What Have Google Done? Google has been fined £44 million for breaching the EU’s GDPR. The US company has been fined by the French data protection watchdog CNIL for “lack of transparency, inadequate information and lack of valid consent” in relation to their ad personalisation for users. It’s one of the larger regulatory enforcement actions since GDPR came into effect last May. Even though Google is a US company, they must comply with the EU

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Twitter

Here’s the Latest Rumour About Twitter Apparently, Twitter is experimenting with a new design, which will see users have a more interactive experience. Twitter has barely changed for years. While the social media platform has made a few minor tweaks and small feature changes, the general design has roughly been the same for as long as we can remember. But Twitter’s signature design could be about to change. According to reports, Twitter is launching a

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Facebook

What Is Facebook Under Fire for Now? According to the emails, that were published by MP Damian Collins, Facebook has signed deals to give companies like Netflix and Airbnb privileged access to user data. Collins, who is a rather vocal critic of the social media platform, released more than 200 confidential internal Facebook emails about the operations at the company. The emails are said to reveal how Facebook allows companies to have special access to

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Borderline Content

Are Facebook Right to Fight Borderline Content? In a bid to better the user experience, Facebook has changed its News Feed algorithm to discourage borderline content.  In Facebook’s blog post, where Zuckerberg shared the new update, clickbait content is referred to as “borderline”, meaning it doesn’t technically break Facebook’s rules but people are mistakenly engaging with sensationalist, misleading content. According to Zuckerberg, people engage more with borderline content compared to other forms of content. Even

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Black Friday

How Small Business Can Jump on the Black Friday Band Wagon Black Friday (23rd November), the day where we all buy stuff we don’t need because it’s discounted. More and more businesses are taking advantage of the viral holiday, with brands like Amazon, Argos and Currys PC World leading the way with the biggest discounts. But the shopping event isn’t exclusive to major businesses. In this article, we’ll be exploring ways small businesses can get

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Facebook Loses 1 Million Users … In just three months, Facebook has lost a million daily and active users. According to Facebook’s latest figures, the number of Europeans logging onto the platform everyday has dropped from 279 million to 278 million, and monthly Europeans users has fell from 376 to 375 million. Why Has The Number of Facebook Users Fallen? The social network and its founder, Mark Zuckerberg, have been in the news a lot

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Facebook Hack

All About the Facebook Hack Facebook is in the firing line once again - this time for a security issue affecting almost 50 million user accounts. Hackers stole digital login codes letting them take over accounts in Facebook’s worst every security breach. Attackers exploited a vulnerability in Facebook’s code that impacted “View As” - a feature that allows users to discover what their profile looks like to other people. They used Facebook access tokens, which

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Nike

What Is Nike Doing? Colin Kaepernick, former San Francisco 49ers quarterback, is the face of Nike’s new ad campaign. The endorsement deal between Nike and the American football star has fuelled a massive online debate. People from across the world are sharing their opinions about the apparel giant backing an athlete who previously triggered protests among NFL plays for social issues - like police brutality and racial inequality. In 2016, Kaepernick rejected to stand for

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