talk of manchester

We faced some tough competition and over 140,000 votes were cast this year! The Talk of Manchester Business Awards (the TOMs) took place at the Manchester Mercure Piccadilly Hotel on Thursday 5th December 2019. 360 people attended the black-tie event where over 40 awards were presented. The TOMs are committed to bringing companies together across all industries, from legal, accountancy to digital marketing. The annual awards, which have just completed their 7th year, recognise some

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Privacy Focused

Zuckerberg Announces Plans for Privacy Focused Facebook After a year of turmoil, Mark Zuckerberg details plans for a ‘privacy-focused’ Facebook. In Zuckerberg’s Facebook blog, he detailed his idea to transform the social network into a “privacy-focused messaging and social networking platform”. Zuckerberg explains how communication platforms that protect privacy will “become even more important than today’s open platforms”. “Facebook and Instagram have helped people connect with friends, communities and interests in the digital equivalent of

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How Facebook’s App Events is Revealing Your Data Facebook is in hot water again, but this time for secretly retrieving personal information through App Events, while users had little to no indication about it. But this time, Facebook might not be entirely to blame. At least 11 well-known health apps are reportedly revealing people’s sensitive data with Facebook. Even users who don’t have an account on the social network are having their private information shared.

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Campaign Budget Optimisation

Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

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Brand Safety Certification

Facebook Has Introduced a Brand Safety Certification for Facebook Marketing Partners Facebook announced they have launched a brand safety certification program for Facebook Marketing Partners. Double Verify, an ad measurement platform, and OpenSlate, a video content rating platform for marketers, are the first two companies to be certified by their new Brand Safety capability of the Facebook Marketing Partners (FMP) program. The new capability will see advertisers review content options and have greater control of

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Google

What Have Google Done? Google has been fined £44 million for breaching the EU’s GDPR. The US company has been fined by the French data protection watchdog CNIL for “lack of transparency, inadequate information and lack of valid consent” in relation to their ad personalisation for users. It’s one of the larger regulatory enforcement actions since GDPR came into effect last May. Even though Google is a US company, they must comply with the EU

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Twitter

Here’s the Latest Rumour About Twitter Apparently, Twitter is experimenting with a new design, which will see users have a more interactive experience. Twitter has barely changed for years. While the social media platform has made a few minor tweaks and small feature changes, the general design has roughly been the same for as long as we can remember. But Twitter’s signature design could be about to change. According to reports, Twitter is launching a

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Facebook

What Is Facebook Under Fire for Now? According to the emails, that were published by MP Damian Collins, Facebook has signed deals to give companies like Netflix and Airbnb privileged access to user data. Collins, who is a rather vocal critic of the social media platform, released more than 200 confidential internal Facebook emails about the operations at the company. The emails are said to reveal how Facebook allows companies to have special access to

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Borderline Content

Are Facebook Right to Fight Borderline Content? In a bid to better the user experience, Facebook has changed its News Feed algorithm to discourage borderline content.  In Facebook’s blog post, where Zuckerberg shared the new update, clickbait content is referred to as “borderline”, meaning it doesn’t technically break Facebook’s rules but people are mistakenly engaging with sensationalist, misleading content. According to Zuckerberg, people engage more with borderline content compared to other forms of content. Even

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Black Friday

How Small Business Can Jump on the Black Friday Band Wagon Black Friday (23rd November), the day where we all buy stuff we don’t need because it’s discounted. More and more businesses are taking advantage of the viral holiday, with brands like Amazon, Argos and Currys PC World leading the way with the biggest discounts. But the shopping event isn’t exclusive to major businesses. In this article, we’ll be exploring ways small businesses can get

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