How to Create a Signup Form That Converts By the end of this blog post, you will know how to create a signup form for your website. Including our best design tips, what you should include and what should be avoided. Signup forms on your website are a simple, effective way to generate leads and increase conversions. They don’t take long to make and can be placed anywhere on your website. The whole point of

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Beginner’s Guide to Backlink Opportunities If you run a website, you should know how important backlinks are. It’s not that hard to find backlink opportunities – you just need to know where to look. What Are Backlinks? Backlinks are formed when one site links to another. Backlinks are external links to your website, they show a transition from one website to another or from one webpage to another. Why Are Backlinks Important? Link building is

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Shareable Content

Your Guide to Shareable Content What makes content shareable? Why do some of your Twitter posts get a few retweets, and some get no engagement at all? Creating shareable content is tricky – because sometimes you think a piece of content will be a huge success and it barely gets noticed. While shareable content is a challenge – the struggle is completely worth it. Creating shareable content can make or break your content marketing strategy.

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Repurposing Content

Getting Started with Repurposing Content While your website may generate a good amount of traffic every day, it doesn’t mean you have peaked your content marketing potential. Breathe new life into used content and gain more value from your already published posts. Capture the attention of more of your audience by repurposing content to scale your traffic, generate greater awareness and push leads and sales. After you publish your latest blog post and promote it

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Content Styles

How to Use Different Content Styles to Reach Your Audience While blogging is an effective content marketing strategy, there are many different content styles that can deliver rewarding results. There’s more to content marketing that standard copy, with varying content styles bringing in more brand awareness, new traffic, targeted visitors and more conversions. Setting Goals for Content Marketing Every piece of content should have a goal, no matter its style. Before you start planning your

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All About the Psychology of Colour The psychology of colour can be used by businesses to influence consumer behaviour and encourage different reactions. Colour plays an important role in influencing what consumer’s think. Do you feel calmer when surrounded by cool colours like light green and sky blue? Do neon or bright colours trigger excitement? Does the colour red make you feel slightly alarmed and panicked? Or does it trigger a sense of urgency? We’ll

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Creating Your Content Calendar

How to Create Your Own Content Calendar Whether you’re a newbie to content marketing, you’re looking for a new approach or you want to revamp your entire strategy, you’ve found the right place to learn how to build an effective content calendar. Before you begin to design your content calendar, you need to create a content strategy. If you haven’t got a content strategy or you’re looking for tips to improve your existing one, use

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How to Develop a Content Strategy The first step to delivering effective marketing is creating a detailed content strategy. As a small business, content brings connections. From customers to partnerships, content can aid you in meeting your business goals, improving your online presence and putting you one step closer raising the bottom line of your business. In this article, we will be detailing how you can build your own content strategy from start to finish.

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Seasonal Content

Beginner’s Guide to Seasonal Content Websites are in a constant war for search result rankings, traffic, leads, sales and ROI. All of us are always thinking of news ways to produce innovative content, whether it be through blogs, tutorials or step-by-step guides, businesses need to avoid falling into a rut with unoriginal content. As a business, it’s important you constantly keep on top of the latest industry trends and the creative ways you can engage

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Thin Content

Why is Thin Content Bad for SEO? Back in 2011 Google introduced an update named Google Panda - which decreases the ranking of websites due to the low-quality of their content. ‘Thin’ content defeats Google’s objective to provide valuable, rich information to users - so websites with thin content are penalised on search results. Those with useful and relevant content are given better rankings. In today’s article, we’ll be looking at what thin content actually

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