How to Create a Signup Form That Converts

By the end of this blog post, you will know how to create a signup form for your website. Including our best design tips, what you should include and what should be avoided.

Signup forms on your website are a simple, effective way to generate leads and increase conversions. They don’t take long to make and can be placed anywhere on your website.

The whole point of a signup form is to provide a way for users to contact you, gain more information about your business, enquire about a service or opt-in to your communications. Whatever the reason behind your signup form is, there’s a few key things to keep in mind:

5 Top Tips for Your Signup Form

1. Keep is SimpleCreate Signup Form

Just gather the necessary information and cut the extra fields. A good opt-in form makes the process simple and the more fields you have the less likely people are to complete the form.

Do you need to know their birthday? If you don’t, then don’t ask.

Are you going to contact them by telephone? If not, don’t make them fill it out.

In fact, one company found that reducing their form from 11 fields down to 4 increased conversions by 120%.

2. Stick to One Field Per Line

You want to make the user experience as simple as possible.

We think there is only one exception. First and last name fields can go on the same line, they’re so closely related there’s little room for confusion.

3. Remove Distractions

Your signup forms should be clean and plain.

Keep your users focused by eliminating ads, unnecessary wording and graphics.

4. Design is Key

Like any other part of your website, users will stop engaging if the content and the layout is visually unappealing.

Ensure your form looks professional, is inline with your brand identity and leaves a long-lasting positive impression of your business.

5. Keep Them Informed

What happens once they’ve completed the signup form? Let them know what’s going to happen next. Whether it’s a welcome email or a phone call, every user should know when and how they will be hearing from you.

Conclusion

With a simple and attractive signup form, you will increase conversions.

The most important thing to do is to test. Taking on board our top tips is a clever move but without testing whether the signup form converts with your customers – you’re not taking full advantage.