A Google Ad is a paid advertising strategy that effectively drives qualified traffic or ‘ideal’ customers to your landing page, whilst potential customers are searching for products or services similar to what you offer. It is a platform that allows you to continually refine your searches and drive the relevant people straight to your website. But there is only limited space to grab a searchers attention which makes it difficult to write a compelling advert.

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The Importance of Brand Awareness Campaigns What does brand awareness mean to you? When you are busy developing products or delivering services or doing tasks that are required to run a profitable business, thinking about how to raise brand awareness might not be at the top of your list of things to do. What is Brand Awareness? In layman’s terms, it’s simply how aware your audience is of your business, products or services. Brand awareness

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Visual Content

4 Top Tips to Improve Your Visual Content Take a look as we detail our top 4 quick tips for your next visual content strategy. When we talk about content marketing, most people just think about the text. But visual content plays just as an important role in your marketing campaign as the text does. Visuals have the power to attract your target audience and ensure your campaigns are successful. Social media is dominated by

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