Text Message Marketing

10 Top Tips for Your Text Message Marketing Businesses should tread carefully when it comes to sending their customers texts. Our texts are a personal space – far more personal than emails or receiving letters in the post. Just because you can send texts – doesn’t mean you should. Text message marketing can be a great marketing method, but if done incorrectly it can cause a lot of damage. Take a look at our dos

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Plan an Influencer Marketing Campaign

4 Steps to Plan an Influencer Campaign Whether you’re a beginner to influencer marketing or you’re experienced in the field but looking for some guidance to keep on track, here is our simple step-by-step guide to plan an influencer marketing campaign. Before we get started on how to plan an influencer marketing campaign, get up-to-date with our previous influencer blog posts: Would a Social Media Influencer Help Your Business? How to Find Social Media Influencers

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Setting Goals for 2019

Setting Your Business Goals for 2019 If all goes to plan, this time next year, you will have successfully completed your goals for 2019 … There is something motivational about the new year. For many businesses, the new year renews inspiration, enthusiasm and aspiration for improvement. Now is the perfect time to reflect on your 2018 and create your realistic goals for 2019. There are so many ways a business can improve, whether it be

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Marketing Trends 2019

Our Predictions on Marketing Trends 2019 As we come to the end of 2018, marketers are looking ahead to see what’s just around the corner in 2019. We’ve put together our predictions for the top marketing trends of 2019, so your business can be prepared for the changes that could happen. As digital technologies develop their capabilities, businesses are becoming more savvy at how to use them and it becomes even more challenging for brands

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Importance of Images

Getting Started with the Importance of Images Did you know the human brain can process visuals 60,000 times faster than text? Or that 90% of the information transmitted to the brain is visual? Most consumers come across large quantities of marketing material everyday - but how are you going to get them to notice you? This is where the importance of images comes in - they’re eye-catching in a sea of marketing material. Are you at

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Competitor Analysis

How to do a Competitor Analysis Establishing even the smallest edge against your competitors can make a significant impact on your success of failure. With the advancements in technology and innovative research tools, businesses can find out more about the competition than ever before. But simply knowing general bits about their brand isn’t enough. To maximise success, businesses need to spend considerable time dedicated to researching competitors, so they can truly understand them. Why Competitor

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Stand Out from Competitors

How to Stand Out from Competitors In a world where every business wants to be No.1, it’s difficult to know how to stand out from competitors. Creating your own identity when your competitors are trying to do the same is challenging, but not an impossible mission. Knowing how to stand out from competitors is one of the biggest challenges that small businesses face. Consumers have infinite choices - they can seek local stores, small businesses

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Beginner’s Guide to Find Your Competitors In today’s article, we’ll be looking at the research tools that will help you find your competitors. Most businesses have some form of competition. Whether it be an organisation across the road that has the same target market, or an ecommerce company selling similar products and services. No matter if you have direct or indirect competitors, identifying who they are and what they’re doing is crucial to an effective

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What Are The Misconceptions of Digital Marketing? We’re going to dispel common misconceptions about digital marketing so business professionals, like yourself, can take their brand to the next level online. Although digital marketing is an extremely effective strategy for businesses, some aspects are clouded in myth and misconception. Like all things brilliant, there are several inaccuracies regarding digital marketing. But the most important thing to remember is that it’s a necessity for businesses who want

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Benefits of Retargeting

Beginner’s Guide to the Benefits of Retargeting In this article, we will be looking at the benefits of retargeting and how a well-planned strategy can increase conversion rates. Why do visitors to your website leave? There are so many possible reasons why people don’t enquire or buy a product, fill out a form or complete another desired action. They might be researching and comparing different products / services, casually browsing, unable to find the information

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