This is a guest post, created by Georgia Leeds at Strawberry Forge for paid advertising. For every business, having a strong marketing strategy is essential, whichever way you decide to do it. More often than not, Different Gravy Digital find themselves rectifying businesses who are easily persuaded by Google Ads to jump on the paid advertising bandwagon, without being fully informed or aware of what is required of them. Pay-per-click advertisements tend to be the

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