One of the first challenges with email marketing campaigns is how to get more email subscribers. Whilst it might be a lengthy process to building a database full of valuable recipients, it can be an effective way to grow sales and ROI. In fact, 73% of marketers rate email as the number one digital channel for ROI.
No matter how successful your email marketing campaigns are, you will always get unsubscribers along the way. Which isn’t always a bad thing, since those who unsubscribe no longer want to hear from you. Instead of dwelling on the inevitable, you focus on marketing to those who value your communications. It’s impossible to please everyone, so businesses should focus on growing their database with engaged subscribers.
Side note: if you notice a growing trend of un-subscribers – this could indicate a serious problem and it’s time to review your email marketing strategy.
In this article, we’ll be offering you our best advice, so you can get more email subscribers.
4 Top Tips to Get More Email Subscribers
1. Try a Website Popup
What better way for customers to quickly signup to your email communications than a pop-up on your website?
When a consumer visits your website, schedule a pop-up simply asking whether they’d like to be a part of your mailing list. Ask for their name, email address and other fields you think are necessary.
But consider the do’s and don’ts of website pop-ups first – Should Websites Feature Pop-ups?
2. Implement Trigger Words
Powerful words are not to go a miss … try using them in your marketing to potential subscribers.
– You – quickly create a connection by directly speaking to them
– Their Name – consumers are likely to pay more attention if they notice their name whilst adding a personal touch
– New – consumers love to hear about the latest exciting things
– Now – to prompt immediate action
Where would you use trigger words? Social media marketing, post cards, website pop-ups, advertisements etc.
Motivating recipients to forward your email to other businesses or friends can help you to get more email subscribers.
For example, at the end of your email newsletter you could encourage recipients to forward your email on to others who could find it of interest. Be sure to include a link to sign-up so new people can subscribe!
4. Social Media Marketing
Encourage people to sign-up through your social media channels – like Facebook, LinkedIn, Twitter or Instagram.
When was the last time you asked your Facebook or Twitter followers to subscribe to email marketing communications? Could they be missing out on your communications without realising it?
Whether it be organic or paid, social media is a powerful tool to grab the attention of your target market.
No matter what method/s you use to get more email subscribers, they all need to include concise CTAs (Call-to-Action) instructing your audience of what they should do. For example:
- – Sign Up Now
- – Click Here to Never Miss a Message
- – Sign Me Up
- – Sign Up to Our Newsletter
They’re simple – but needed.
Do you have any strategies that have helped you build your email database? We’d love to hear your thoughts.
Do you have the time, resources and skills to build up your database? Could we help?
Contact us for a free, no obligation email marketing consultation!
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN