We’ll be covering the most common questions asked about SEO, so you can have a sound understanding of how it works.
SEO can seem extremely confusing to outsiders. There are plenty of how-to guides out there produced by experts, but often they end up disagreeing with one another with biased opinions. And to make it worse, Google have a habit of changing their algorithm regularly with a new update.
Q1. What is SEO?
SEO is short for search engine optimisation. It’s the process of improving the quality and quantity of the traffic to your website though organic search engine results.
Q2. How Does SEO Work?
It helps to boost your website’s visibility by giving you a higher ranking in SERPs, search engine result pages. The better your ranking, the greater the possibility you have of generating quality leads and conversions. Google indexes your site and the more valuable they think your page is to customers, the higher your ranking will be.
Q3. What Are the Key Principles of SEO?
Link building plays a huge part in your page ranking on SERPs – What is Link Building?
Choosing the right keywords matters – Beginner’s Guide: SEO and Keywords
Placing keywords in the right place is crucial – Where to Place Keywords For Website Optimisation
Your website’s need to be responsive – 7 Quick Tips for a Responsive Website
Your page speed needs to be fast – 4 Tips to Speed up Your Website
There are many questions about search engine optimisation, but one of the most difficult to answer is “How long until I see results”. It may be frustrating, but the answer is “it depends”.
There are a lot of factors that play into how quickly you will see results and it’s impossible to give an exact time frame. It can take days, weeks or months to see an improvement and your ranking will likely fluctuate as your competitor’s work to improve their SEO too.
Q5. How Often Do I Need to Do SEO?
It’s not a single task, it’s an ongoing, long-term marketing strategy. Businesses need to monitor and analyse their website to keep an eye on their ranking all the time.
Q6. How Do I Track My SEO Efforts?
The most popular way is through Google Analytics, which you can use to collect statistics and monitor the traffic to your website.
- – Getting Started: What is Google Analytics?
- – How to Setup Google Analytics
- – How to Set Goals with Google Analytics
- – Understanding the Different Google Analytics Reports
- – The Benefits of Google Analytics
If you have any more questions you would like to answer about SEO, then let us know in the comments section below!
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation, Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN