A Beginner’s Guide to Keywords Placement for Website Optimisation

Website optimisation is crucial for consumers to find your website. If you haven’t included targeted and specific keywords for your website, then unfortunately your target market will struggle to find you.Website Optimisation - Google

Keywords are a big part of SEO, refresh your memory on SEO in our previous blog post, “Complete Beginners Guide: What is SEO?”

Where you place your keywords is important, but it’s equally important to choose the right keywords. Brush up on your knowledge in our previous blog post, “How to Choose the Right Keywords for Website Optimisation”.

By now you should understand the importance of SEO and choosing the right keywords for website optimisation. But where on your website pages should you place your keywords?

1. Title Tag

Your title tag, which appear as the title on users search engine results pages (SERPs), is arguably the most crucial place to include your keywords.

For your title tag to be most effective, consider the following;

  • – Title tags aren’t supposed to be long; at maximum they should be 65-70 characters
  • – It needs to be appealing; so that searchers will click on your link
  • – Your title must reflect your content
  • – Try to use a unique title tag for each of your pages
  • – If you can, place your keywords at the front of your title tag

2. URL

Your URL is the address of your web page. Just like your title tag, your URL will help users to understand what content to expect once they’ve clicked on your link.

Whilst you should include your keywords in your URL, keep it concise and not too long. Again, keep your URL relevant, users need to be able to trust your link!

3.HeadingsWebsite Optimisation - Illustration

Not only do headings tell users what each part of your copy is focusing on but including your keywords in them will help to boost your SEO.

People scan content, as we previously mentioned in our blog post, “Content Marketing: Top 7 Writing Tips”. People do glance at pages quickly, hence the importance of headlines.

Headings help users, particularly those who scan content.

4. Your Main Body Content

It makes sense that businesses include their keywords in the main part of their text. If your keyword is relevant to your content, you shouldn’t have any issues weaving keywords in to your copy. It’ll come naturally, and they won’t be placed randomly without making sense.

5. Image Titles and Alt Attributes

Website Optimisation - KeywordsNever miss an opportunity to bring in search traffic; including keywords in your image name and alt attributes will boost your visibility and traffic!

Sometimes consumers search for images to be directed to websites. For example, if they’re looking to buy a pair of jeans, they may prefer to focus on the imagery of jeans rather than website links.

Like all things SEO related, your keywords on your images need to be related to your images (like they should be anyway).

Don’t forget about your alt tag, they’re just as important! If your image won’t load for some reason, your alt tag will inform users of what your image is! Since your image isn’t loading, use your alt tag to define what is it (preferably using your keywords)!

Our Final Suggestions

Take every chance to optimise your website to its fullest. The more of your target market who see your content, the higher your chances of conversions, leads and sales!

If you need help or advice optimising your website, we’re here to lend a hand! Simply contact us for a free, no obligation consultation.

E: contact@differentgravydigital.co.uk

Tel: 0161 706 0004—-

About the author: 

Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.

Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors.  Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Messenger Chatbots, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).

Contact Details:


0161 706 0004

120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN