How Your Ecommerce Business Can Beat Your Competitors

Ecommerce is an ever-changing business, in the digital world trends and recommend strategies are always changing. To keep up, your online store must be relevant, on-trend and must involve the latest digital marketing strategies to beat competitors.

To help your ecommerce business be the best it can be, we’ve put together our top tips to help you boost your performance.

Our Top Ecommerce Tips

1. Always Make a Good First ImpressionEcommerce

It only takes around 0.05 seconds for users to form and opinion about your website that determines whether or not they like your website and whether they’ll stay or find the exit button.

Sadly, you don’t get a second chance to make a first impression.

Consider …

How long your pages take to load. You’ll find 4 Tips to Speed up Your Website a good read.

Is your design professional, seamless and engaging? Or are you falling victim to rooky design mistakes? Check out Common Web Design Mistakes to Avoid for more information.

Does your website feature the necessary pages? Use our checklist The 4 Website Pages Every Business Needs.

Don’t rush the launch of your website if it isn’t ready, consider the user experience and ensure each page is visually appealing.

2. Focus on the User

The biggest disadvantage ecommerce businesses have is the inability for their customers to see first-hand, feel, smell and touch their product before making a buying decision.

While this is not a fixable issue, ecommerce businesses should keep customers interested in their products by offering unmissable benefits. Whether it’s free shipping or quick purchasing processes, offering extra motives for consumers to buy off of you will aid them in the buying decision.

3. Continuous TestingEcommerce

Review, test and improve your website to better the user experience.

Imagine you’re the customer, look at what’s seamlessly working, what could be improved and work to solve any issues.

4. Remember the Power of Social Media

Every business needs a social media presence, but it’s even more important to have one when you don’t have a brick-and-motor shop. Your website is your shop window, and you need social media to attract visitors, just like a shop-front would.

Use our blogs for guidance:

5. Don’t Forget About SEO

Ecommerce is already a busy space, so it’s important your website is fully optimised for you to generate targeted traffic.

  • – Organic traffic plays an important role in improving website traffic, conversions and sales.
  • – SEO is vital for your audience to find you
  • – Be one-step ahead of your competitors

You’ll find our Search engine marketing blog posts worthwhile reads.

Never stop trying to improve. Trends and best practises are always altering, if you want to succeed in such a competitive marketing you need to be always evolving.

Why not check out our Digital Marketing Terms Glossary?

About the author: 

Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.

Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors.  Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).

Contact Details:

0161 706 000

120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN