What to Know About PPC Before You Start a Campaign

There are many misconceptions about Pay-Per-Click, more commonly know as PPC. It can be disheartening for business owners to invest in PPC marketing when they’re unsure what it is, what it entails and why you must spend money on ads to generate quality traffic to your website.

Before you think about launching a PPC campaign, it’s important you understand what PPC is.


PPC and SEO are not the same thing, they’re different sections of SEM (search engine marketing). But it’s understandable why people do sometimes get them mixed up.

SEO, search engine optimisation, is all about getting your website ranked highly on search engines like Bing and Google. It’s an organic strategy – so you don’t actually pay Google or any other search engine to rank your website highly.

Learn more about SEO:

PPC, however, is paid advertising. Unlike SEO where your pages ranking highly on SERPs for organic reasons, PPC means you pay a fee each time a user clicks on your ad on SERPs.

2. PPC Can Deliver Results Straightaway

If you’re looking for fast results and immediate traffic to your website, then PPC is certainly for you.

You can run a campaign straight away and see an increase in website traffic, conversions and leads almost instantly.

3. PPC Is Not Just About Google

While Google has 89.1% of the search engine market share, you could still be missing 10.9% of your target audience.

Google is the most popular search engine to launch a PPC campaign, but there are other rewarding search engines you can use too. One of which is Bing – learn more about Bing PPC .

4. Facebook PPC Is Worthwhile TooPPC

PPC is always immediately associated with search engines, but you can use social platforms too.

More commonly known as Facebook Advertising, advertisers can create their own PPC ads within Facebook Ads Manager.

Its basic functions are pretty much the same as Google’s – advertisers pay a certain amount each time their ad is clicked. The CPC (cost-per-click) is determined by how many people your advertisement reaches, and how competitive your target market is.

5. It’s A Flexible Form of Advertising

Unlike other forms of advertising where once the ball’s rolling it’s hard to stop – PPC platforms allow you to have complete control right the way through.

If you don’t know exactly who your target audience is yet, for example, you can always set your ads to reach a wide audience and refine it whenever you want.

Set your ads to only appear at specific times of the day, take a break from advertising whenever you want or make your ads location based – the choice is up to you.

Would You Like to Know More About PPC?

We’re happy to answer any questions you have – just let us know in the comments section below.