The Top Reasons Why Google Loves WordPress
As you probably know from our previous blog posts, we’re big advocates for WordPress websites. In addition to being one of the most powerful content management systems, with endless features and customisation, Google loves WordPress.
If you optimise your WordPress website correctly, Google will reward you with higher rankings on SERPs. Meaning more website visibility and more website traffic.
If you want to get up to speed with our previous CMS blogs, catch up here:
- – Why Your Business Should be Using a CMS
- – Deciding Which CMS to Choose for Your Business
- – The Benefits of WordPress
- – Why Website Maintenance Should be a Priority
There’s a consensus that Google loves WordPress, and here are the reasons why.
Why Google Loves WordPress Websites
1. “Content is King”
As we have previously covered in earlier blog posts, WordPress was originally a blogging platform. This is one of the main reasons WordPress websites can get into Google’s good books.
As you know, Google absolutely loves new content.
WordPress makes it seamless for businesses to share fresh, regular content on to their website and publish it. Because it’s so easy to share new content, WordPress websites can be updated frequently with new posts. Google’s Algorithm emphasises the importance of new content, so visitors are always getting the most up-to-date information.
2. WordPress is SEO Friendly
There are plenty of plugins available on WordPress that can help you optimise your site for search engines (including Google).
SEO by Yoast is one of the most popular plugins for content optimisation. By using Yoast on your WordPress website, you will be able to:
- – Structure your content correctly
- – Include keywords on each piece of content so your target audience can find you
- – Include a meta description, slug and title with your focus keyword/s
The more optimised your content, the more favourably Google will look at it when crawling your site to assess where you should rank on SERPs, search engine result pages.
3. Mobile Responsiveness
Google drives 96% of mobile traffic, so it’s important for Google that websites have a responsive design. Websites should ideally respond to the various screen sizes with no decline in user experience. WordPress caters for the mobile consumer; their websites can be viewed on any device no matter the screen.
There are plenty of plugins to choose from like the following:
Our Final Thoughts
Does Google love WordPress? Yes.
It’s the features and structure of WordPress that makes is so advantageous for SEO. At the core of WordPress is a blogging programme, Google appreciates content since they want their users to find the most relevant, up-to-date information so they return to Google for their next enquiry. Therefore, if your pages are updated and new ones uploaded routinely it makes it miles easier for potential customers to find your website using Google.
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 0004
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN