Getting Started with Repurposing Content
While your website may generate a good amount of traffic every day, it doesn’t mean you have peaked your content marketing potential. Breathe new life into used content and gain more value from your already published posts. Capture the attention of more of your audience by repurposing content to scale your traffic, generate greater awareness and push leads and sales.
After you publish your latest blog post and promote it online, what do you do with it? You’ve invested time and energy on it, so why allow it to fade away? Give your content another shot at meeting your target audience and generating results by presenting it in a new, exciting way.
In today’s article, you’ll find out the answers to the questions:
1. What is Repurposing Content?
2. How Do I Start Repurposing Content?
3. What Are the Benefits of Repurposing Content?
1. What is Repurposing Content?
It means finding new, innovative ways to recycle your existing content.
Re-use content that is still relevant. If there are outdated references in there, like old software that isn’t around anymore, then just give it a makeover.
2. How Do I Start Repurposing Content?
To begin, find out what your best performing content is. You might want to use your most visited blog posts, the articles with the most comments or the most engaged social media posts.
To help, use handy tools like Google Analytics, Twitter Analytics or other pieces of software to find your most successful pieces.
To get started you might want to:
- – Re share popular content on social media
- – Re feature the best performing content on an email mailer
- – Turn popular blogs into a podcast or vice versa
- – Combine the most successful posts into roundup posts
- – Try using different platforms to reach more of your audience
- – Create infographics with links to your popular blog to find out more
- – Trim down videos into shorter ones and share them
3. What Are the Benefits of Repurposing Content?
Engaging New Members of Your Audience
Some people may have missed your post, so bringing your old posts back to life helps to extend your reach. But you also have a chance to reach a new audience – try converting your content into a new style to be more appealing to your audience. Using different mediums to present the same content can help you generate greater results from more of your audience.
Getting the Most Out of Your Hard Work
Content requires a lot of effort and time, particularly for mediums like video. When you put a lot of energy into content that you’re proud of, it’s a shame to let it be forgotten. Repurposing enables you to give your content a second chance at promotion.
Reduce Your Pressure To Produce
There’s a lot of pressure on businesses to always publish new content, to engage their audience and to generate targeted website traffic. While publishing new content has unmissable benefits, recycling old content can take the pressure off you when you’re busy at work with other tasks. It helps you remain in front of your audience without requiring a lot of time.
Helping Boost Your SEO Ranking
As your repurposed content generates more targeted traffic and grows online, your digital footprint improves organically. As a result, with more visitors to your website, the popularity of your site increases which could improve your ranking on relevant SERPs.
The Bottom Line
There’s no right or wrong way to repurpose content. Begin testing and discover how repurposing your content can bring in more viewers and help your business to achieve even better results.
Do you have any ideas you’d like to share? Let us know in the comments section below.
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