Use Our Tips to Improve Organic Reach on Twitter
In yesterday’s blog post we discussed Twitter’s algorithm and how it can affect the reach of your marketing efforts. In this article, we will be exploring how you can improve organic reach on Twitter and how to beat the pesky algorithm.
There are more than 500 million tweets sent each day, it’s safe to say your tweets run the risk of getting lost in the masses. But if you understand the algorithm, it isn’t too difficult to put strategies in place to improve organic reach on Twitter.
As a marketing method, Twitter isn’t optional. Its crucial businesses know how to make the most out of the platform so they’re not missing out on a gold-mine.
Struggling to generate engagement on Twitter? Unsure how to reach your audience? At a loss with increasing brand awareness? Take a look at our top tips to improve your organic reach on Twitter.
The use of hashtags can considerably extend the reach of your posts.
Make yourself easily found by people who don’t even follow you, get involved in trending topics and throw your two pennies worth into topical debates. The more you put your brand ‘out there’ the more likely you are to improve your visibility.
Twitter even helps you out with popular, relevant hashtags featuring in your ‘Trends for you’ section.
Featuring hashtags means you actually receive a 16% boost on your reach (according to Twitter’s own study).
We tend to use hashtagify, it’s a valuable tool (and it’s free) for finding the right hashtags applicable to you.
Invest in Rich Media
Visual content always catches our eye, and we bet it will catch your audience’s too. Even if you don’t have a big marketing budget, producing high-quality imagery and video doesn’t need to be expensive.
Twitter also found Tweets with video get 28% boost and those with images a staggering 35% boost.
We’ve discussed video marketing at length before, you can catch up here:
- – Beginner’s Guide: Creating Video Content
- – Beginner’s Guide to Video Marketing
- – What is the Right Video Content?
If some of your tweets have good organic reach, then follow the same style because it’s clearly working.
Perhaps one tweet in particular achieved an impressive number of re-tweets or likes? That’s fantastic – so share for more to see a while later.
As you know Twitter timelines move fast, especially if your target audience follow loads of accounts, so there’s a chance that not all your followers saw your highly-engaging tweet. Sharing it again will give you the chance to reach followers who missed it initially.
If video content is generating you the most organic reach, for example, then focus on producing more video content. If something isn’t broken, then why fix it? If you’re current Twitter strategy is working, then you don’t need to change it.
Maybe it’s the time of day you post that is causing low organic reach on your tweets?
Have you thought of using scheduling tools like Buffer or Hootsuite to plan and schedule your tweets in advance? You can experiment with times to see whether you can improve your organic reach on Twitter at different times during the day.
Check out, Social Management Head-to-Head: Buffer VS Hootsuite to see which schedule tool is perfect for you.
Be Engaging Yourself
You need to give a little to get a little.
Don’t ignore your mentions because you could be missing out on tonnes of engagement opportunities. If you want a responsive audience, then you need to lead by example.
If someone makes a comment for example, then try to write a quick reply. Even a simple acknowledgement can go a long way with your followers.
Your Next Steps
To improve your organic reach on Twitter you really need to be an active member of the community. It’s important you find a way for Twitter users to connect with you and want to engage. Whether this be through sharing existing updates, posting thought-provoking tweets or featuring rich media, you need to build a compelling strategy.
Tweet, test and tweak your Twitter strategy as you go!
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN