Getting Started with Designing a Logo for Your Business … Designing a logo for your business can be a lengthy process, but it’s completely worth it. Businesses only get one opportunity to make a good first impression. The first impression of a business is typically their branding. It sets the scene and gives an indication of who they are. Design a good logo and the rest of your branding will follow suit. After all, a
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Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts
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A Beginner’s Guide to Keywords Placement for Website Optimisation Website optimisation is crucial for consumers to find your website. If you haven’t included targeted and specific keywords for your website, then unfortunately your target market will struggle to find you. Keywords are a big part of SEO, refresh your memory on SEO in our previous blog post, “Complete Beginners Guide: What is SEO?” Where you place your keywords is important, but it’s equally important to
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