How to Generate Leads: 6 Top Tips Carrying on from our previous blog post, “Beginner’s Guide to Lead Generation” you should know that a lead is a person who has expressed interest in your company and lead generation is the process of getting leads. In this article, we will be exploring how you can generate your own leads. For a business to be successful they need people to buy from them, it can often be a

Lead Generation: The Basics Welcome to our beginner’s guide to lead generation marketing. Over the course of this week we will be exploring how lead generation works, the importance of building leads and effective strategies to build high-quality ones. But before we get into the nitty-gritty, we need to cover the basics. From a marketing perspective, you need to introduce your brand to consumers who have no idea who you are and what you sell