Getting Started with Google Tag Manager In its simplest form, Google Tag Manager is like a dashboard for their site tags that businesses can use to track their marketing results. If you want to brush up on your knowledge of Google Analytics, just check out our series of blog posts: - Getting Started: What is Google Analytics? - How to Setup Google Analytics - How to Set Goals with Google Analytics - Understanding the Different
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What Facebook’s Scandals Mean for Marketing … As investors mull over what on earth they should do about Facebook, we’re more interested in what it means for businesses and their marketing. It’s safe to say FB's 2018 hasn’t been strong, but are businesses jumping the gun by disowning Facebook and are they ignoring the clear influential power it has? A business page has been considered one of the marketing-musts for a long time, but at
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Poor Facebook … Facebook has had a rocky year. With what you could call disastrous events, like #DeleteFacebook, The Cambridge Analytica and the public scrutiny, it’s safe to say 2018 hasn’t been the best year for the Social Media giant. Facebook’s Next Problem Unfortunately Zuckerburg, the rocky period isn’t over just yet, since they’ve just gone through a stock dilemma. Last Thursday, 26th July, Facebook’s shares dramatically dropped more than 20%, after their revenue and
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