How to Use Different Content Styles to Reach Your Audience While blogging is an effective content marketing strategy, there are many different content styles that can deliver rewarding results. There’s more to content marketing that standard copy, with varying content styles bringing in more brand awareness, new traffic, targeted visitors and more conversions. Setting Goals for Content Marketing Every piece of content should have a goal, no matter its style. Before you start planning your

All About the Psychology of Colour The psychology of colour can be used by businesses to influence consumer behaviour and encourage different reactions. Colour plays an important role in influencing what consumer’s think. Do you feel calmer when surrounded by cool colours like light green and sky blue? Do neon or bright colours trigger excitement? Does the colour red make you feel slightly alarmed and panicked? Or does it trigger a sense of urgency? We’ll