Getting Started with the Importance of Images Did you know the human brain can process visuals 60,000 times faster than text? Or that 90% of the information transmitted to the brain is visual? Most consumers come across large quantities of marketing material everyday - but how are you going to get them to notice you? This is where the importance of images comes in - they’re eye-catching in a sea of marketing material. Are you at
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How to Select the Right Keywords Choosing the right keywords is one of the most crucial steps in SEO. Choosing the right keywords has been a necessary step of both search engine optimisation (SEO) and paid adverting (PPC). Keywords are what consumers enter into search engines to find your products, services and answers to questions. But choosing the right keywords is not a simple task, search behaviour is always evolving, and it can be a
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How to Create Engaging Email Subject Lines You shouldn’t judge a book by its cover. Unfortunately, the same cannot be said for marketing emails. Email subject lines can actually determine whether consumers open your email - consumers often make a snap decision whether to open the email or delete it. Your subject line is one of the first things recipients see, so it’s important you make an excellent first impression. The success of your email
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