How to Select the Right Keywords
Choosing the right keywords is one of the most crucial steps in SEO.
Choosing the right keywords has been a necessary step of both search engine optimisation (SEO) and paid adverting (PPC). Keywords are what consumers enter into search engines to find your products, services and answers to questions.
But choosing the right keywords is not a simple task, search behaviour is always evolving, and it can be a challenge for businesses to know how to research and use the most effective keywords to reach their target audience.
If you want your SEO and PPC campaigns to deliver the best results, you’ve got to know how to select the right keywords.
By the end of this blog post, you should have a solid understanding of how to fully optimise your campaigns with highly-effective keywords to boost your website traffic, leads, conversions and ROI.
3 Tops Tips for Choosing the Right Keywords
1. Think Like Your Target Audience
The first step to any marketing strategy is always deciding on who you’re going to target. Use our blog post to help – Who is Your Business Avatar?
After you have identified your market, put yourself in their shoes and think about the keywords they would use to find your products / services.
What would they enter into a search engine? Consider doing some market research and asking your existing customers to share their thoughts on key phrases.
2. Recruit the Help of Keyword Research Tools
Use tools like Google Keywords Planner to conduct research about your potential keywords. Gather insightful analytics about keyword volume, competitors and similar keywords.
To find out more, head over to our blog post, “About Google Keyword Planner”
3. Think About the Competition
Your rivals are likely to be targeting the same or similar target audience as you, so it’s fairly likely they’ll be implementing the same keywords too.
Find out what keyword’s they’re targeting and use them to guide your own, tools like SEMrush will help.
Choosing the right keywords is an ongoing process, it doesn’t stop after one initial study. Keep monitoring and analysing the results of your keywords to maintain your optimisation.
You might also like …