Getting Started with the Importance of Images
Did you know the human brain can process visuals 60,000 times faster than text? Or that 90% of the information transmitted to the brain is visual?
Most consumers come across large quantities of marketing material everyday – but how are you going to get them to notice you? This is where the importance of images comes in – they’re eye-catching in a sea of marketing material.
- – Quotes
- – Screenshots
- – GIFs
- – Memes
- – Illustrations
- – Infographics
- – Photos
Why Businesses Should Use Images in Marketing
1. To Grasp Attention
However, only if the images you use are relevant and valuable to your target audience. Random images won’t help.
2. To Break up Text
Only the minority of consumers will want to read a piece of content that’s completely filled with standard text. From the visual side, chunks of text need to be broken up with relevant images to avoid consumers getting bored.
3. To Keep Your Brand Remembered
When people hear information, they’re likely to only remember just 10% of that information three days later. But, if the relevant image is paired with the same information, consumers retain 65% of the information three days later.
4. To Create a Memorable Brand
Images can be an excellent way to deliver your brand’s personality and show consumers how it is you would like to be perceived. Whether it be in the form of professional images, memes or illustrations, images in marketing can enhance your brand message and make consumers remember you.
Images, particularly ones posted on to social media platforms, are a lot more likely to be shared. In fact, Tweets with images receive up to 5X the engagement compared to those without!
Images are naturally more engaging than standard text, which tends to be why consumers share them on social media for others to see.
While the importance of images in marketing is clear, they’re only effective if they’re done right.
Your images should reflect your brand, so consumers can make a connection between the two. For example, use branding where possible on your images to trigger company recognition.
Images can increase engagement, give your brand value and help you to build a solid foundation for your business.