Beginner’s Guide to Backlink Opportunities If you run a website, you should know how important backlinks are. It’s not that hard to find backlink opportunities – you just need to know where to look. What Are Backlinks? Backlinks are formed when one site links to another. Backlinks are external links to your website, they show a transition from one website to another or from one webpage to another. Why Are Backlinks Important? Link building is

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Campaign Budget Optimisation

Here’s How Your Facebook Campaign Budgets Will Be Changing Starting from September 2019, advertisers on Facebook will no longer be able to turn off campaign budget optimisation for new and existing campaigns. This means that you will need to set one central campaign budget across all your ad sets. The new campaign budget optimisation will “generate more results and lower costs”. At the moment, campaign budget optimisation is an optional setting, so advertisers have the

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Beginner’s Guide to Google Data Studio Have you heard of Google Data Studio? What’s Google Data Studio? For those of you don’t already know, Google Data Studio is a dashboard and reporting tool, where users can easily use, customise and share their data. Users can turn their data into visually appealing, informative reports that can help to monitor KPIs and business objectives. It helps businesses to identify and share insights from their data, to improve

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