Whilst Email marketing might not be as sexy as social media it remains one of the most effective forms of digital marketing. Our friends at Capterra produced an article with the following interesting facts: 1. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. (Source: The Radicati Group) 2. For every $1 spent on email marketing, the average return
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What you need to know about following up on networking events Congratulations on attending a networking event, often the first part is the most difficult as you have set the time aside to attend, turned up, smiled and presented yourself and your business in the most professional way you can. That’s the good news, however it is only the first part of the process, the part I refer to as the ‘net’ and it is
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Did you know that you can boil a frog alive, without it trying to escape? I’m not saying you’d want to, but here’s the point… The old saying goes, if you throw a frog directly into boiling water, it will immediately jump back out. However, if you place the frog in cold water and slowly heat it up, the frog will boil to death. At least that’s what an experiment showed back in the 19th
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