Whilst Email marketing might not be as sexy as social media it remains one of the most effective forms of digital marketing. Our friends at Capterra produced an article with the following interesting facts:
1. As of 2013, there are nearly 3.9 billion email accounts worldwide, with that number expected to increase to 4.9 billion by the end of 2017. (Source: The Radicati Group)
2. For every $1 spent on email marketing, the average return is $44.25
3. When marketed through email, consumers spend 138% more than people who don’t receive email offers. (Source: Convince and Convert)
4. A recent study concluded that email is almost 40 times better at acquiring new customers than Facebook and Twitter. (Source: McKinsey & Company)
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Details about the author:
Michael Goldman is Managing Director of Invest in Digital LTD, a full service Digital Marketing Agency based in Manchester.