Social Media Marketing Blogs

Getting Started with LinkedIn’s Lookalike Audience Are you looking for a way to reach brand new people on LinkedIn? Enter LinkedIn's Lookalike Audience – a brilliant way to supercharge your ad campaigns. In this guide we will be detailing everything you need to know about LinkedIn’s Lookalike Audience feature, including what it is, how it can be used and how your business can benefit. One of the biggest challenge’s businesses face is getting their ads

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Beginner’s Guide to Facebook Video Ads No matter your industry or the products / services you offer, Facebook video ads have presented opportunities for businesses to appeal to their audience in an original way. The popularity of video marketing has exploded over recent years. People look at video 5 times longer than static content on Facebook, which gives businesses an excellent opportunity to feature their product / service in action and deliver a persuasive call-to-action.

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Why Facebook Ads Aren’t Working Despite 3 million businesses actively advertising on Facebook, there are still many brands who try Facebook ads and fail to generate positive results and conversions. Now, 92% of marketers report that they are utilising Facebook advertising. With such a high level of competition (and potential), its vital businesses understand how to improve their efforts and identify where they may be going wrong. If your Facebook ads aren’t working and generating

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