PPC Advertising Blogs

Do You Use Ad Extensions in Your Google Ads Campaigns? Google Ads extensions are great way to expand your ads with additional information. They can add a competitive edge to your campaign, helping you to stay in front of your competitors. If you’re looking to gain more quality leads and boost the success of your PPC campaigns, then consider including ad extensions. What Ad Extensions Google Has Available? Location Extensions: persuade people to visit your

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Top 3 Benefits of Bidding on Your Own Brand Name Why would anyone bid on their brand name? Especially since most brands already rank at the very top of search engine result pages for their brand name. But if you don’t bid on your brand terms, there could be some quality traffic and benefits you’re missing out on. To discover whether you should bid on your own brand terms, first consider what happens when you

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The Importance of Negative Keywords in Google Ads Google Ads can often be a complicated process which involves continuous monitoring of every keyword you’re using to make sure you’re achieving the best ROI. There are countless ways you can optimise your PPC campaigns, one of which many businesses forget to utilise. One of the biggest issue’s businesses find with PPC advertising is wasting their money on irrelevant traffic. Using negative keywords in Google Ads can

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