Ad Extensions

Do You Use Ad Extensions in Your Google Ads Campaigns?

Google Ads extensions are great way to expand your ads with additional information. They can add a competitive edge to your campaign, helping you to stay in front of your competitors. If you’re looking to gain more quality leads and boost the success of your PPC campaigns, then consider including ad extensions.

What Ad Extensions Google Has Available?

Location Extensions: persuade people to visit your business by showing your location, along with a call button and a link to your business details. You can also add your business hours, eye-catching images and directions to reach you.

Affiliate Location Extensions: help users to discover retail chain store that’s sell your products.

Callout Extensions: feature extra information in your ad to persuade people to convert offline, like “Free consultation” or “24-hour customer service”.

Call Extensions: add your business phone number or a call button to encourage users to contact you.

Message Extensions: increase conversions by encouraging users to easily send you a text message from your ad.

Sitelink Extensions: links users directly to your specific website pages like “contact” or “hours”.

Structured Snippet Extensions: share information that your potential clients will find most useful by selecting a predefined header, such as a certain service, and listing items.

Price Extensions: promote your services with their prices, so people can take a look at your products right from your PPC ad.

App Extensions: encourage app downloads – available globally for Android and iOS mobile devices and tablets.

What Goals Ad Extensions Can Help You to Achieve?

Every PPC campaign has goals to achieve, ad extensions can put you one step further to meeting your goals. Extensions make it much easier for consumers to convert, for example, it’s much easier for a consumer to click the call button displayed on your ad than it is to click the link, wait for the page to load and then find the call button on your web page.

Ad extensions maximise the performance of your ads, but it’s crucial your ad extensions are in line with your business goals and objectives.

Whether you’re looking to increase conversions on your website, encourage consumers to contact you or get customers to your physical location, Different Gravy Digital can have the expertise to optimise your PPC campaigns and deliver incredible results.

Get in touch to see how we can help.


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