Email Marketing Blogs

Getting Started with A/B Testing A/B testing can be used to test anything, from websites to social media advertisements and sales emails. Instead of guessing what elements of a campaign are pushing conversions, A/B testing allows businesses to statistically analyse what’s working the best for them. What is A/B Testing? Also known as split testing or bucket testing, it’s the method of comparing two versions of content (like a webpage or email) to determine which

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Beginners Guide to Sales Emails Let’s talk sales emails. ‘Should I even read it?’ ‘Should I just delete it?’ That’s the kind of debate people have before deciding what to do with, yet again, another sales email. And if you think your potential customers could be having the same mini debate in their head before even reading your message, it’s time to act now! To some, including me, sales emails are often a nuisance. Do

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How to Avoid the Worst Scenario; the Spam Folder! Every marketer at some point will experience delivery issues and could (mistakably) end up in the spam folder. In this post, we will share our best advice to ensure your hard work designing email campaigns doesn’t go to waste and will get delivered in to your recipient’s inbox. For additional information on email campaigns, catch up on our previous blog posts; - Getting Started with Email

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