Email Marketing Blogs

When Is Your Email Marketing Frequency Too High? A common question asked by small businesses getting their marketing started is, “How often should I send marketing emails?”. Like most things in marketing, there isn’t a definitive answer. The best we can do is offer our advice to help you decide your email marketing frequency. One of the biggest challenges faced by businesses when planning email marketing campaigns is deciding how frequency to send content to

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Beginner’s Guide to B2B and B2C Email Marketing B2B and B2C email marketing is a powerful tool for businesses to reach their target audience, but only if they do it in the right way. Despite the rising trend of SMS marketing and paid social media advertising, email marketing has remained a strong method for businesses to convert their target audience into customers. Email marketing is far from dead, here you can discover why. In fact,

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Beginner’s Guide to A/B Testing for Email Campaigns Email marketing presents a lot of opportunities for businesses to drive conversions and push return on investment. As a valuable marketing tool, it’s important brands know what is proving successful on their email marketing campaigns and what is having little effect on recipients. With this in mind, it’s vital businesses run A/B testing for email campaigns to improve their opening, click-through and conversion rates. You can catch

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