12 Apr 2018

A Beginner’s Guide to Content Marketing

By Michael Goldman

Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to   boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts

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10 Apr 2018

Content Marketing: 7 Top Writing Tips

By Michael Goldman

A Beginners Guide to Content Marketing; Our Writing Tips Content marketing is crucial for your business website; it helps to drive customer action and informs viewers of who you are and what you do. The best websites centre around their audience. To do this effectively, you need to know who your target market is and produce your content with them at the forefront of your mind. Brush-up on how to understand your own customers in

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9 Apr 2018

The 4 Website Pages Every Business Needs

By Michael Goldman

Website Pages: Getting Started with the Basics Your website pages are one of the most important tools a business can have. Surprisingly 2 million businesses in the UK don’t have a website … If you’re wondering if a website is even important, remind yourself of the incredible benefits that websites bring in our blog post, “Is a Website Important?” Your website is available 24/7 and it’s an online description of your business. Websites can often

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