12 Apr 2018

A Beginner’s Guide to Content Marketing

By Michael Goldman

Getting Started with Content Marketing It doesn’t matter who you’re marketing to, whether it be to consumers, B2C, or businesses, B2B, an effective way to   boost your traffic, leads and conversions is through content marketing. What is Content Marketing? It’s the creation and sharing of online material; that doesn’t directly promote a brand but is shared to push interest in a business’ products and services. The below generally falls under content marketing; - Blog posts

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11 Apr 2018

Where to Place Keywords for Website Optimisation

By Michael Goldman

A Beginner’s Guide to Keywords Placement for Website Optimisation Website optimisation is crucial for consumers to find your website. If you haven’t included targeted and specific keywords for your website, then unfortunately your target market will struggle to find you. Keywords are a big part of SEO, refresh your memory on SEO in our previous blog post, “Complete Beginners Guide: What is SEO?” Where you place your keywords is important, but it’s equally important to

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10 Apr 2018

Content Marketing: 7 Top Writing Tips

By Michael Goldman

A Beginners Guide to Content Marketing; Our Writing Tips Content marketing is crucial for your business website; it helps to drive customer action and informs viewers of who you are and what you do. The best websites centre around their audience. To do this effectively, you need to know who your target market is and produce your content with them at the forefront of your mind. Brush-up on how to understand your own customers in

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