Author: Michael Goldman

Getting Started with Moz Pro Moz Pro has all the must-have tools for SEO, Search Engine Optimisation. Businesses can introduce Moz Pro into their marketing strategy to increase their SEO ranking on SERPs (search engine results pages) and keep a close eye on their competitor’s. What is Moz Pro? It’s a subscription-based product which offers businesses all the tools they need to run an effective SEO campaign for their own website and client’s. The most

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What You Need to Know About Page Authority In our previous blog post, “Beginner’s Guide to Domain Authority” we discussed the importance of implementing SEO tactics, particularly link building, to boost a website’s Domain Authority Score. Domain Authority is the score of the entire website, where as Page Authority is more specific. If you haven’t yet read our blogs about link building, you can catch up here; - What is Link Building? - The Top

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Getting Started with Domain Authority There are around 644 million active websites, most of which will be competing with other websites to establish themselves on the web. It’s important for websites to appear on SERPs when relevant, search engines like Google implement algorithms to decide what website pages should appear on SERPS and where. Page rankings are based on several factors, like keywords, backlinks, content and so on. One of  the most effective strategies to

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