Getting Started with Moz Pro
Moz Pro has all the must-have tools for SEO, Search Engine Optimisation. Businesses can introduce Moz Pro into their marketing strategy to increase their SEO ranking on SERPs (search engine results pages) and keep a close eye on their competitor’s.
It’s a subscription-based product which offers businesses all the tools they need to run an effective SEO campaign for their own website and client’s.
The most appealing thing about Moz is its convenience; you don’t have to juggle several subscriptions and individual data reports.
Is Moz Pro the SEO Tool for Your Business?
If you’re looking to drive more traffic, improve your organic reach, push to increase conversions and the overall performance of your website; then Moz Pro is for you. You won’t need any other SEO tool; all your SEO needs can be found in one convenient place.
There are plenty of features, so you can take full control of your website’s optimisation …
The Different Features of Moz Pro
Moz Pro Keyword Research
As you know from our previous blog post, “Beginner’s Guide: SEO and Keywords”, choosing relevant keywords is crucial to reach your target audience.
For your content to be reached organically and seen by your audience, you need to explore the different keywords to target.
As you can see from the example above, Moz Pro will analyse your chosen keyword and share useful insights like;
- – The monthly volume of your chosen keyword
- – The difficult to achieve a high ranking
- – Organic CTR (click-through-rate)
- – Keyword Priority Score
- – Possible keywords to use
- – SERP analysis
It’s easy to create keywords lists that you can categorize, prioritize and implement to improve your keyword strategy. Use Moz’s suggestions to out rank the competition and ensure your audience can find your content.
Moz Pro Fresh Web Explorer
It’s important to keep a close eye on mentions of your brand, competitors and keywords.
With this feature, you can expect to …
- – Have the latest links to mentions of your content
- – Track your content lifecycle
- – Custom monitor terms over time
- – Discover your recent mentions where you aren’t linked to; so, you can reach out to have a link in place
- – Watch your competitor’s content by building a link target list
- – Track the engagement on your shared content
- – Build upon your content strategy by monitoring your mentions, shares and links
Fresh Web is the perfect way to explore new opportunities and develop your content; Moz will provide you support so you can build an even better content strategy to boost your brand awareness.
Moz Pro Site Crawl
Every site can come across a few technical issues from time-to-time, it’s a simple mistake to forget to include a meta description, or perhaps your title length is too long.
Moz will routinely crawl your site and will find issues like;
- – Redirect issues
- – 4xx errors
- – Missing meta descriptions
- – Titles too long
- – Duplicate titles and content
Without a tool like Moz Pro, it’d be challenging to see what isn’t running smoothly on your site; it will quickly inform you of your site’s SEO performance and offer possible ways to fix any issues.
It couldn’t be any easier; progress will be tracked in a simple chart, so you can monitor your SEO success.
Moz Pro Link Explorer
Backlinks or inbound likes are created when a page links to another page; they give credibility to your site from other website pages. As you’ll know from our previous blog post, “Google’s Algorithm Explained”, link building will help your pages achieve a better ranking on SERPs.
This is what you can expect to see;
- – Discovered and lost links
- – Domain authority over time
- – Compare your link profile compared to competitors
- – Spam scores that shows the percentage of other sites with content like yours
- – Judge the quality of inbound links to your website
Keep an eye on keywords that are important for your business; you’ll be notified when there are changes that could potentially change your visibility and consequently your website traffic.
Gain valuable insight into your search visibility and whether your content has moved up or down on SERPs.
Moz Pro Page Optimisation
Easily check whether your pages are optimised for your chosen keywords. Simply enter the keyword you want to rank for and the URL you are intending to track. Once you’ve completed that, you’ll be directed to intuitive data with an overall Page Optimisation Score.
Moz will then offer you recommendations to achieve a higher score.
Moz Pro Custom Report
Select what modules you’d like to include in your report, for example; rankings, page optimisation and site crawl.
Here’s what you could do with your Custom Reports;
- – Compare results over a period to analyse progress
- – Share them with clients to demonstrate your work
- – Look at specific modules your time needs focusing on
- – Filter results by location, keyword and label to focus particularly on one area
Is Moz Pro Worth the Money?
Short answer, yes. The lowest price plan is $99/per month which is a small price to place considering all the features Moz has to offer.
There’s a 30-day free trial you could use; familiarise yourselves with the features and by the end of the 30 days you should be able to make an informed judgement.
SEO campaigns require continuous analysis; they aren’t a one-stop-job. They require a lot of background information, testing solutions, analysing, tweaking methods and repeating continuously. The right tools (and Moz has them all) will really help to boost your reach and get visitors to your website.
In a nutshell, Moz can handle everything SEO related. Instead of having a huge collection of accounts and software to help you with your SEO campaigns, it just makes sense to have one account, with one subscription and all your data is one place.
Could We Help?
SEO campaigns can be a fully time job; you need to dedicate a chunk of time to improve your ranking, analyse your improvements and watch your competitors. If you can’t dedicate the time needed to run an effective SEO campaign … we’re experts in SEO so, we can do it for you!
Get in touch for a free, no obligation consultation for more information!
Tel: 0161 706 0004
Why not check out our Digital Marketing Terms Glossary?
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 0004
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN