Lead Generation: The Basics Welcome to our beginner’s guide to lead generation marketing. Over the course of this week we will be exploring how lead generation works, the importance of building leads and effective strategies to build high-quality ones. But before we get into the nitty-gritty, we need to cover the basics. From a marketing perspective, you need to introduce your brand to consumers who have no idea who you are and what you sell
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The Top Reasons Why Google Loves WordPress As you probably know from our previous blog posts, we’re big advocates for WordPress websites. In addition to being one of the most powerful content management systems, with endless features and customisation, Google loves WordPress. If you optimise your WordPress website correctly, Google will reward you with higher rankings on SERPs. Meaning more website visibility and more website traffic. If you want to get up to speed with
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Why Website Maintenance is So Important Website Maintenance is not something you can afford to put at the bottom of your to-do list. Whilst it may seem like a chore, it’s a necessity that MUST be done. If you don’t maintain your website, you’re exposing yourself to a whole host of problems. You run the risk of your site failing, being hacked, a reduced ranking on SERPs, lengthy loading times and shed load of other
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