Author: Michael Goldman

When did you last clean your mailing list? If you’re answer is you can’t remember (or maybe never), then you’re likely to be wasting resources and effort on marketing to people who couldn’t care less about your business. Cleaning your email list can significantly increase your deliverability, open rates and click-through-rate, CTR. The higher these metrics are, the more effective your email marketing campaign will be. You’ve worked hard to build up a list of

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One of the first challenges with email marketing campaigns is how to get more email subscribers. Whilst it might be a lengthy process to building a database full of valuable recipients, it can be an effective way to grow sales and ROI. In fact, 73% of marketers rate email as the number one digital channel for ROI. No matter how successful your email marketing campaigns are, you will always get unsubscribers along the way. Which

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When Is Your Email Marketing Frequency Too High? A common question asked by small businesses getting their marketing started is, “How often should I send marketing emails?”. Like most things in marketing, there isn’t a definitive answer. The best we can do is offer our advice to help you decide your email marketing frequency. One of the biggest challenges faced by businesses when planning email marketing campaigns is deciding how frequency to send content to

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