What You Need to Know About IGTV A few months ago, Instagram launched IGTV - an app which allows users to watch lengthy, vertical videos. Is IGTV A Smart Move? We have two questions … 1. Instagram built the app for videos that are longer than 60 seconds - which could be a questionable move since, according to Wistia,videos up to two minutes long get the most engagement. So why launch a new app when shorter videos
Read more 0
Video Creation Process: Step-by-Step Guide Before the record button is hit and before any money is spent, businesses need to spend a considerable amount of time planning their content. Pre-production is actually where the magic happens, it’s where we can brain storm ideas, realistically consider our budget and ensure we’re going in the right direction. Businesses can sometimes avoid video marketing because of 3 reasons. 1. It’s expensive 2. They require a lot of effort
Read more 2
Beginner’s Guide to Finding Your Audience on Social Media For a business to make the most out of their social media marketing, they need to make sure they’re reaching the right audience and that they’re efforts are not going to waste. But what social network is best for you? With so many to choose from, it is understandable why businesses are unsure how to reach their target audience on social media. Who’s Your Audience? One
Read more 21