Before the record button is hit and before any money is spent, businesses need to spend a considerable amount of time planning their content. Pre-production is actually where the magic happens, it’s where we can brain storm ideas, realistically consider our budget and ensure we’re going in the right direction.
Businesses can sometimes avoid video marketing because of 3 reasons.
1. It’s expensive
2. They require a lot of effort
3. They don’t know what they’re doing
But the fact is, by 2020, online videos will make up more than 80% of ALL consumer internet traffic.
To make your life a little bit easier, we’ve put together a simple, step-by-step video creation process to help you get started.
Your Guide Through the Video Creation Process
1. Who’s Your Audience?
As always, businesses should start any plan by thinking about who they’re going to target.
Whether you use Google Analytics, your business avatar or in-depth research, knowing who you’re going to target is an unmissable first step.
Unless you know who your target market is, what style of content you think they’ll like, how they think and what they want, you’re going to have a tough time producing engaging content that delivers results.
Decide on your ultimate goal and how you’re going to get there.
Here’s a few examples:
- – Brand awareness
- – Increasing following on social media
- – Lead generation
- – Increased website traffic
Use SMART to help you create realistic goals.
3. Deciding on Your Message
Knowing the message that you want to deliver is just as important as understanding your audience and objectives.
With your objectives in mind, what do your audience need to for you to meet your goal?
After viewing your video …
- – What do you want your audience to do next? Go to your website? Watch another video?
- – What do you want your audience to think? What emotion? What mindset?
For example, if you’re objective is to generate greater engagement, then you want your audience to comment, like and share.
So, how are you going to get them to comment, like and share? Consider the content and how you can tailor it to deliver your decided message.
4. Your Budget
You don’t want to plan a piece of content to then discover it’s completely out of your price range!
Animation, for example, might be costly so you need to make sure there’s enough money set aside.
This part is pretty much up to you, but here’s a few pointers to get you started:
- – Will your video be created in-house or through the use of an agency?
- – Do you need a script? Who’s going to be involved?
- – How is it going to reach your target audience? Social media? Email campaigns? Through your website?
Will your video deliver the results you’re hoping for?
The video creation process can be daunting – but it’s completely worth it for the end results. Before you press record, you need to be absolutely certain your video creation process is on-point and the results are achievable.
Why Video Marketing is Worth It
Remember, video marketing is worth the hassle …
- – 80% of marketers say video has increased stay time on their website
- – Video marketers get 66% more qualified leads per year
- – 94% of businesses see video as an effective tool
- – After watching a video, 64% of users are more likely to buy a product online
The quicker you begin to use video marketing and start your own video creation process, the quicker you can reap the rewards of the powerful marketing tool!
About the author:
Marie Harwood is a Digital Marketing Assistant at Different Gravy Digital, Hale, Cheshire.
Different Gravy Digital are a full service Digital Marketing Agency operating in the Hospitality & Leisure, Financial Services, Legal & Property sectors. Products and services range from; 3D & 360° Tours, Website Design & Build, Social Media, Video Production, Search Engine Optimisation (SEO), Content Creation, Email Marketing, Online Feedback / Review Systems and Paid Advertising (Google, Bing and Social Media).
0161 706 000
120a Ashley Road, Hale, Altrincham, Cheshire, WA14 2UN