Could There Be a New Style of Facebook Ad? Facebook has announced that it is testing ads in search results. Tests will run in the social media platform’s primary search results and in market search results. Steve Carbone (link – twitter? If active), MediaCom (link) chief digital and investment officer, said, “It is also a good way to integrate search behaviors into Facebook, mimicking what Pinterest has already done successfully. That said, those platforms each

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All About the Psychology of Colour The psychology of colour can be used by businesses to influence consumer behaviour and encourage different reactions. Colour plays an important role in influencing what consumer’s think. Do you feel calmer when surrounded by cool colours like light green and sky blue? Do neon or bright colours trigger excitement? Does the colour red make you feel slightly alarmed and panicked? Or does it trigger a sense of urgency? We’ll

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Find Social Media Influencers

In this article, we’ll be detailing how you can find social media influencers for your industry and why your business needs them. What Are Social Media Influencers? An influencer is someone who has established credibility in a specific industry. Through social media platforms, they have access to a large audience with the power to persuade their audience to fulfil an action by virtue of their credibility and platform. Big names like Kylie Jenner or reality

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