Author: Michael Goldman

The Importance of Negative Keywords in Google Ads Google Ads can often be a complicated process which involves continuous monitoring of every keyword you’re using to make sure you’re achieving the best ROI. There are countless ways you can optimise your PPC campaigns, one of which many businesses forget to utilise. One of the biggest issue’s businesses find with PPC advertising is wasting their money on irrelevant traffic. Using negative keywords in Google Ads can

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When You Should Pause Your PPC Campaigns Whether is due to holidays, time constraints or simply not being able to cope with consumer demand, there are numerous reasons why businesses decide to temporarily pause your PPC campaigns. Perhaps there are issues with the campaign itself – like the landing page isn’t converting or your targeted keywords are not performing. With PPC advertising, it’s important you know when exactly to hit pause on your PPC campaigns

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Getting Started with Click Fraud One of the biggest reservation’s businesses can have about investing in PPC is the worry of click fraud. While you may think the hesitation is dramatic, it’s actually a valid concern. But, the worry of potential click fraud is no reason to avoid investing in PPC marketing. Are you worried about click fraud? Or perhaps you don’t know what it is? Take a look as we clear things up. What

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