Effective Tips to Increase Your Click Through Rate
How do you get more clicks on PPC ads? This is a dilemma that every business struggles with. Luckily, there are experts like us who know how to drive traffic from your PPC ads and improve your click through rate!
Your click through rate is one of the most important metrics you can measure during your paid advertising campaign. Why? Because the higher your click through rate, the more your ad is resonating with the people who see it.
Before businesses can optimise their campaigns for conversions, they need to start generating clicks. Without a high enough click through rate, it’s impossible to achieve a high conversion rate.
Your click through rate is a measure of how many people have clicked on your ad. It doesn’t reflect the conversion rate of your landing page. Looking at your CTR alone can suggest how appealing your ad is by how many people see the ad and click on it.
What is CTR?
Click through rate, often abbreviated as CTR, is a simple metric that measures the number of clicks your ad received compared to the number of impressions (the number of times your ad was shown).
CTR is a classic performance marketing metric, so you’re probably going to see the term floating around a lot in all forms of marketing.
What is a Good CTR?
It completely depends. From campaign to campaign or business to business. A typical good conversion rate can by anywhere from 2 – 10%.
Try to exceed your own record and aim to achieve a greater CTR in your future campaign than your last.h3p>Why is Achieving a High CTR So Important in PPC?
Your click through rate is vital to the success of your paid advertising campaign, because it signals to the search engine that your ads are relevant to the searcher’s query and are attracting clicks. This indicates that you’re delivering a good user experience for people and helping them find what they want.
Your click through rate is also one of the primary metrics that helps determine your ad’s quality score. Search engines, like Google, use your Quality Score to evaluate the strength of your ads. The higher your score the more likely your ads will be delivered to more users and with better rankings on result pages.
Curious to know more about your Quality Score? Find out everything you need to know in our previous blog post: How to Improve Your Google Ads Quality Score
4 Tips to Increase Your Click Through Rate
Now you understand how crucial it is to achieve a high click through rate, let’s explore the ways you can achieve a high CTR and drive more traffic to your landing page.
1. Know Your Audience
If you want to improve your click through rate, begin by truly understanding your target audience. Think about how they would describe the product or service that they’re searching for. Learn their language and ignore things that might seem important to you but aren’t to your audience.
Get to know what your ideal customer looks like and leverage the opportunity to engage them. Who is your target audience? You can find out in our blog: Who is Your Business Avatar?
2. Target Relevant Keywords
It’s vital you think about the user intent when you begin to bid on keywords. People click on ads because they want to achieve something and solve a problem. It’s important that your ad mirrors the user’s goal.
For example, “haircut” could relate to a search about getting their haircut at a salon, but it could also be an informational query in which the searcher is looking for different style haircuts.
These keywords however are much closely related to getting haircuts at a salon:
- – Haircuts near me
- – Hair cutting services
- – Get my hair cut
- – Hair stylist near me
- – Nearest hair salon
If you consider your user intent when selecting keywords to target in your paid advertising campaigns, if your ads show up for keywords with little intent match, your click through rate with likely suffer. PPC ads succeed the most when the keywords you’re bidding on have clear intent.
3. Optimise Your Ad Copy
Grabbing your audience’s attention, persuading them to visit your website and giving them the fundamental steps to convert all starts with your PPC ad copy.
Create ads that appeal directly to your customer’s query. There are many ways you can make your ads more clickable:
- – Eye-catching headlines
- – Direct, specific calls to action
- – Strong verbs
- – Instructive, clear language
Many ads just display the same typical copy, which makes them easy for searchers to overlook. If you’re looking to learn the fundamentals to writing engaging ad copy that encourages users to click on your ad, check out our blog post: The Importance of Writing Engaging Ad Copy.
4. Conduct Testing and Experiments
As Different Gravy have pointed out many times before, paid advertising is all about testing what works and what doesn’t.
You can’t just assume which ads will generate the highest click through rate, the only way you will know for certain is to test.
You’re not going to know what kind of ad style gets your audience to click on your ad until you give it a go. Ad tests can help you see what resonates with your audience and gets them to click and what doesn’t capture their interest.
Our Expert Opinion
The most important thing is that your business is generating the right traffic. If you want to make sure you’re getting the most out of your paid advertising campaigns, you can get in touch with Different Gravy Digital for a free, no obligation consultation:
Book a meeting: michaelgoldman.co.uk/
Telephone: 0161 706 0004