The Importance of Brand Awareness Campaigns What does brand awareness mean to you? When you are busy developing products or delivering services or doing tasks that are required to run a profitable business, thinking about how to raise brand awareness might not be at the top of your list of things to do. What is Brand Awareness? In layman’s terms, it’s simply how aware your audience is of your business, products or services. Brand awareness
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Getting Started with the Basics of Google Remarketing There are several ways you can drive traffic to your website and persuade visitors to convert. One such way is by running a remarketing campaign on Google Ads. Remarketing is a method to connect with people who have already interacted with your website or mobile app. It enables businesses to strategically position their ads in front of their past website visitors as they browse Google and its
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14 Answers to Why Your Landing Page is Not Converting The purpose of a landing page is to create conversions, whether they be leads, sales or calls. So, when your landing page is not converting it’s not doing its job properly. Businesses should use best practises to construct their landing pages to entice potential customers / clients in while engaging them with a well-designed layout. An efficient landing page will increase conversion rates and put
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