How to Use SMS Marketing SMS marketing is proving to be one of the most successful marketing channels, with 98% of mobile users reading a branded or business-based text communication. What is SMS? SMS is an acronym for Short Message Service, also know as text messaging or texting. SMS can be accessed by anyone who has a mobile phone with an active number. It’s a standardised service, so no matter where in the world or
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A Beginner’s Guide to Hashtag Marketing We see hashtags all the time, on Twitter, Instagram and Facebook. But did you know businesses can implement hashtag marketing in to their strategy to boost their posts, raise brand awareness and encourage engagement? Whilst hashtags are everywhere on Social Media, businesses need to know how to use them strategically. Hashtag marketing is straight forward and easy to do if you know how to use them properly. What is
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Getting Started with Local Citations and SEO Local Citations play an important role in boosting your SEO ranking on search engine results pages, SERPS. In this article, we’ll be discussing everything you need to get started with your own business’ citations and the importance of doing so. What is a Local Citation? A citation is simply an online reference for your business. Search engines like Google will use citations to determine your online authority. The
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