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A/B Testing
19 Jul 2018

Beginner’s Guide to A/B Testing

By Michael Goldman

Getting Started with A/B Testing A/B testing can be used to test anything, from websites to social media advertisements and sales emails. Instead of guessing what elements of a campaign are pushing conversions, A/B testing allows businesses to statistically analyse what’s working the best for them. What is A/B Testing? Also known as split testing or bucket testing, it’s the method of comparing two versions of content (like a webpage or email) to determine which

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18 Jul 2018

Will Instagram Influencer Marketing Start to Decline?

By Michael Goldman

Is Instagram Influencer Marketing Still a Powerful Tool? If you use Instagram, you’ll know you don’t need to scroll for long before you find a post promoting a product with #ad at the end of it. This is commonly known as Instagram influencer marketing, where users with a large following (usually celebrities) are paid to become brand advocates and encourage their audience to convert or buy. With the hype about Love Island at the moment,

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17 Jul 2018

Do Augmented Reality Ads Replicate the In-store Experience?

By Michael Goldman

How Augmented Reality Ads Could Change Marketing Facebook have recently announced they will be testing augmented reality (AR) ads in News Feeds. If you haven’t heard about Facebook’s exciting new update, you can catch up, “Facebook is Testing Augmented Reality Ads”. Augmented reality is certainly set to be a popular trend in marketing, with big brands like Sephora and Starbucks leading the way. There’s no denying that augmented reality is a fantastic development in technology

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