There’s a compelling case to be made about the benefits of PPC advertising. PPC, when managed correctly, can have a huge, positive impact on businesses. Those who don’t implement PPC advertising into their marketing strategy are likely to be missing out on valuable traffic, leads and sales. Particularly for small and start-up businesses, PPC advertising can be a great way to achieve a successful online presence. In fact, PPC ads can boost brand awareness by

Getting Started with PPC Advertising Have you heard the phrase PPC advertising floating around, but you’re unsure to what it actually is? In today’s article, we’ll be helping you understand the basics of PPC advertising and how you can decide whether PPC is right for your business. What’s PPC? First things first, PPC actually means pay-per-click. It’s a form of advertising where businesses pay a fee each time one of their ads in clicked on.